Table 24. Percent of Marketing Firms Selling to Different Types of Outlets 

 aiul Average Number of Outlets Served, by Marketing Group, 1965. 



Marketing Group 



Producer Packer Wholesaler 



Group Group Group 



Misc. 

 Group* 



All Firms 



v 



Type of 

 Outlet 



CD i 



as 



£ ° 



— • — 



o M 



S b£ 



v C 

 - •- 



L. — 



flj ~-H 



E 



O u 



S <V 



3 > 



•" 4) 



4) " 



M m 



CH *- 



U CU 



< o 



Cfj ~M 

 E 3 



CO 



S bl 



S. B 



n *> 



— go 



© u 



- cu 

 3 > 



r- U 



- 4, 



4, « 



to «, 



C3 «-> 



i- 0) 



4) T3 



< O 



M o 



3 3 

 £° 



CD 

 =— . art 



O J 



*■» 



C bl 



y c 



■— 



cu 



Pi 



03 — 

 - 4) 



< o 



r 

 © 



C bj. 



s.s 



u — 



ft « 



Cm x 



s 



M 



O u 



S a 



3 4) 



S — 



- '- 



©■a 



< o 



E 3 



L. - 



=3 



X 



*C IE 



S bt 



4) 3 



i_ 4> 



~ a 



"= -3 

 3 1) 

 3 > 



— — 



- 4) 



to f_ 



■l ~c 

 v ~ 



> a 



< s 



* Assemblers, breaker, truckers. 



t Second figure each group is individual consumers. 



% The individual consumers are not included. 



§ Not known. 



Other Aspects of Sales Operations 



Many of the egg marketing firm provided services to buyers. Vltout 

 one-third of those who responded said they stocked display cases at 

 the retail store. Five out of six firms put the eggs in the cooler on the 

 buyer's premises. Nearly all firms exchanged cases. A few firms in- 

 dicated they performed other services such as setting up special dis- 

 plays, checking for code dates, supplying carton inserts and price 

 marking. 



The terms of sale were most commonly cash-on-delivery. cash-in- 

 seven days or next delivery. Credit terms seemed to depend on the re- 

 liability of the customer as determined from past experience. I In- 

 exceptions to this general rule appeared to he chain stores, institutions 



28 



