Table 25. Percent of Marketing Firms Selling to Different Types of Outlets 

 and Average Number of Outlets Served, by Size Group, 1965. 



* Cases handled per year. 



t Second figure each group is individual consumers. 

 t The individual consumers are not included. 

 § Not known. 



and hotels which often were on a monthly basis as payment was made 

 from a central office. 



The base price quotation used for sales was primarily the Boston 

 Herald market quote. Other sources mentioned were Urner-Barry, 

 U.S.D.A. Market News, State Market Bulletins and local trade sources. 



About one-third of the firms indicated that they gave discounts to 

 some customers. Reasons for giving discounts were for cash payment, 

 for volume taken, for disposal of excess supplies, and for specials. 

 Customers receiving these discounts were primarily grocery stores and 

 other large volume buyers. 



The firms were asked if they had written contracts with any of their 

 buyers. Only 15 percent of those who replied indicated that they had 

 written contract agreements. However, nearly half stated that they had 

 verbal agreements concerning terms. The remainder of the firms stated 



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