techniques are either mail or telephone. Questions need to be 

 ordered so as to encourage responses from the targeted audiences. 

 Starting a questionnaire with such things as age, education, home 

 town, and marital status may be appropriate in some question- 

 naires, but not in others (as was the case in the CETA instrument). 

 The first questions should be relevant and interesting to the 

 respondents. Finally, we suggest that all survey researchers pretest 

 their instruments. This procedure helps to insure that the instru- 

 ment can be understood by the respondents and that it gathers the 

 kind of information it was designed to collect. 



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