FARMERS' MONTHLY OF HAMPSHIRE COUNTY 



ARE YOU A BUYER? 



During the past decade selling- 

 has become a profession. Business 

 schools and colleges have establish- 

 ed courses in advertising and sell- 

 ing. Weekly and monthly maga- 

 zines devote their entire space to 

 telling salesmen how to make the 

 public take more of their wares. 

 Half of the newspaper and maga- 

 zine space is covered with adver- 

 tisements and a considerable por- 

 tion of the editorial and news space 

 is devoted to selling us something. 



It is high time to put some em- 

 phasis on buying. To buy intelli- 

 gently from highly trained sales- 

 men is a fine art. On every hand 

 we are besieged by selling special- 

 ists backed by advertising special- 

 ists. It is human nature to be 

 most interested in production and 

 in selling what we produce, and to 

 buy in a more or less hit-or-miss 

 fashion. Salesmen have the odds 

 all in their favor when they tackle 

 us. It is the old story of the pro- 

 fessional vs. the amateur. The 

 time will come when our institu- 

 tions of learning will begin to bal- 

 ance their advertising and selling 

 instruction with instruction which 

 develops the fine art of buying. 



In the meantime, the Eastern 

 States Farmers' Exchange has 

 been set up as a buying coopera- 

 tive by eastern farmers. Its 

 sole aim, its sole excuse for ex- 

 istence, lies in its ability to se- 

 cure for its members — more than 

 16,000 farmers — the right kind of 

 feed, fertilizer and seed at the best 

 prices obtainable. To carry out 

 the Exchange's program, the farm- 

 er Board of Directors has built up 

 an organization composed of men 

 who are devoting their entire time 

 to buying for the members of the 

 Exchange and di.stributing to theiTi. 

 They are watching the markets. 

 They know where the quality ma- 

 terials are to be had. They are 

 equipped with plant and laboratory 

 facilities for the collective service 

 of the membership which farmers 

 as individuals cannot secure, and 

 the .success of their efforts is clearly 

 indicated by the steady demand of 

 eastern farmers for the Eastern 

 States Farmers' Exchange buying 

 service. 



If you are not familiar with this 

 great cooperative which is filling so 

 satisfactorily a need for the farm- 

 ers of the East, write for a copy 

 of the March issue of the Eastern 

 States Coijperator which reviews in 

 considerable detail the annual meet- 

 ing of the Exchange — reports of 

 the officers, etc., etc. 



£astGrt\§tatcs ^^araiGi's f}xcl\ange 



A non- Stock. non-I*rofit organiza- 

 tion o^vned and controlled by the 

 farmers it serves. 



Springfield, 



Massachusetts 



POULTRY SUMMARY 



Flocks Maintain Excellent Production 

 in January 



The January poultry records showed 

 that ten flocks averaged over seventeen 

 eggs per bird for the month. The "160 

 egg standard" calls for ten eggs per bird 

 in January. Of the thirty-five flocks re- 

 porting only ten were below this standard. 

 The three leading flocks had more than 

 double the production given in the 

 standard. The following is a list of the 

 flocks that had the highest production per 

 bird in January. 



Eggs 

 Birds per Bird 



Mrs. A. G. Eldridge, Amh'st 153 23.41 



Mrs. R. P. Thayer, Hadley 



Hillside School, Greenwich 



P. L. Wheelock, Amherst 



Geo. E. Scott, Belchertown 



John Bloom, Ware 



F. D. Steele, Cummington 



H. F. Duncan, Belchertown 



Mrs. E. H. Alderman, Md'fd 173 



J. T. Geer, Belchertown 



The January records show that there 

 [has been a big improvement in getting 

 winter eggs. This improvement is due to 

 a combination of factors. Breeding has 

 been one of the main factors. Birds are 

 now bred to mature in a shorter period 

 than formerly. This means that poul- 

 trymen can get eggs in a shorter time 

 after hatching. The combination of 

 early maturity and early hatching has 

 put more eggs on the market in Novem- 

 ber than was the case a few years ago. 

 When early maturing birds were first in- 

 troduced, few people knew how to avoid 

 serious moult. The use of electric lights 

 with heavier feeding of scratch feed has 

 made it possible to reduce moult in early 

 hatched birds to a minimum. It has 

 taken a long time to convince poultrymen 

 that the danger of getting pullets too fat 

 has been greatly overestimated. More 

 difficulty is experienced in getting the 

 birds fat enough to do their best. 



Healthy stock is absolutely essential for 

 good production. Most of the poultry- 

 men in this county have adopted the 

 "Disease Conti'ol Program." This means 

 starting with chicks that are free from 

 bacillary white diarrhea, putting them in 

 brooder houses that have been thorough- 

 ly disinfected and giving the chicks clean 

 range each year. Clean range means 

 ground that has not had poultry on it for 

 at least three years and which has not 

 had poultry manure spread on it for a 

 like period. On many plants it is hard 

 to find land that measures up to these 

 specifications until a definite rotation is 

 established. For this reason it has been 

 recommended that tobacco dust at the 

 rate of two pounds to 100 pounds of dry 

 mash be fed during two periods of three 

 weeks each ; first when the pullets are 

 twelve weeks old and then for three weeks 



Merritt Clark 8C Co. 1 



Clothiers, Furnishers 



and 



Hatters 



HART SCHAFFNER AND 

 MARX CLOTHES 



! 



! 



144 Main Street 



MASS. 



NORTHAMPTON, 



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G. & C. MERRIAM CO. 



Springfield, Mass. 



New 1926 5-Tube 



Freshman 



Radio Set 



^39.50 



G. P. TROWBRIDGE CO. 



129 King St., Northampton 



Phone 480 



