26 INTERNATIONAL CONGRESS OF VITICULTURE 



"Our doctors, both civic and military, sustain the tradition that wine has 

 a decidedly efficient influence on sick and wounded convalescents. 



"In the trenches, when the soldiers suffer from cold and wet, wine is 

 proving of the greatest use. 



"The Government and its prefects make appeal to the patriotic gener- 

 osity of the grape growers for supplies for the soldiers. The Department of 

 the Herault pledges 3,750,000 gallons. A total of fifteen million gallons of 

 wine would supply the army. Even 8,000,000 gallons would be very useful to 

 help protect 2,000,000 soldiers against cold, diseases, typhoid and dysenteric 

 contagion four gallons per capita during the campaign would materially 

 help." 



Needless to say, the army has been well supplied with wine. 



I think that a campaign of education as to the merits of wine as a 

 temperance beverage, when used in the home, in the hotels and in the cafes 

 with meals, will not only create a demand and a wider consumption of Cali- 

 fornia wines, but will also have a powerful influence in shaping and moulding 

 public opinion in the desired direction that of excepting wines in any pro- 

 hibitory legislation which may be enacted. 



Heretofore, only the prohibition side has been presented. This point was 

 emphasized by a visit we had the other day at our wine exhibit in the Food 

 Products Palace, from an eminent professor of an Eastern University. 



He called at our "Grape Temple" and after having been shown around, 

 entered our moving picture room where he listened carefully to the talks that 

 accompanied the pictures, and asked questions now and then so as to under- 

 stand the points made by the speaker. 



At three o'clock he announced that he must keep an engagement in one 

 of the other buildings; but at four o'clock he was back in his seat in the 

 moving picture room, listening and studying. 



After the last picture had been shown, at five o'clock, he approached me 

 and said: "This has been a very profitable afternoon for me, but I have one 

 criticism to make. Why do you keep this wonderful story and these wonder- 

 ful pictures all to yourself?" 



"What do you mean?" I asked. 



"Why, no one outside your own State knows anything about this wonder- 

 ful industry. Why don't you educate the public? I knew that wine was 

 produced in California, but had no idea of your achievements or possibilities; 

 your ability to make dry wines, sweet wines and champagnes; the great 

 acreage you have devoted to grapes; and the fact that a large proportion of 

 the profit of your raisin and table grape growers comes from wineries that 

 use their surplus production. 



"I believe that you should let people beyond your own borders know all 

 this. You should emphasize the purity of your wines and show the outdoor, 

 lives of the grape growers and winemakers. I am sure the plain, unvarnished 

 facts would create a profound impression." 



The gentleman went on to say that nearly all the big universities are 

 provided with moving picture facilities; that they would be glad to welcome 

 pictures such as he had seen in the collective wine exhibit; and that some- 

 thing should be done to put forward arguments in favor of wine, in the uni- 

 versities. The other side the Prohibition and Anti-Saloon League forces 

 he pointed out, never miss an opportunity to address classes and supplement 



