An interested producer, who has a good quality product that is selling 

 well in the domestic market, and has a definite interest in market expansion, 

 has been encouraged to try the export markets. These companies, as well as 

 established exporters, are developing a large number of sales from TORS (Trade 

 Opportunity Referral Service) contacts, as well as Export Briefs. Increasing 

 numbers of Massachusetts firms are introducing their food and agricultural 

 products to foreign markets through the FAS publication CONTACTS, which is 

 translated into various languages and distributed worldwide. Buyers in foreign 

 countries are in turn contacting Massachusetts exporters, listed in each 

 publication, for possible purchases. 



Cabled sales leads for various food and agricultural products received from 

 buyers throughout the world are frequently channeled via EUSAFEC (Eastern U.S. 

 Agricultural and Food Export Council, Inc.) representatives and USDA Export 

 Service Division to the Foreign Trade Section. These sales leads are in turn 

 disseminated through this office to various producers and exporters of agric- 

 ultural food products in the State for further action. 



Trade delegations and foreign buyers visiting Massachusetts often contact 

 the Foreign Trade Section. This section, in conjunction with other agencies, 

 informs the producers and exporters of such visits and provides liason service 

 between buyers and sellers, as well as acquainting them with the products 

 available from the State of Massachusetts. 



EUSAFEC program committee meetings are regularly attended throughout the 

 year. At these meetings the members formulate policies to be adopted and 

 initiatives to be taken to increase the exports of food and other agricultural 

 products. 



This year EUSAFEC sponsored the first U.S. International Food Show which took 

 place in the New York Coliseum. The general concensus is that the show was an 

 outstanding success and the vast majority of exhibitors are looking forward to the 

 next show. Representatives of food manufacturing companies and processors as well 

 as official organizations in all sectors of the food and drink industry are always 

 eager to receive information on the upcoming food and agricultural expositions, 

 for it provides them with an ideal opportunity to introduce new products, identify 

 new markets and new trends in food processing, as well as boost sales in national 

 and international markets. 



The Foreign Trade Section is currently concentrating on disseminating information 

 on the NASDA National Food & Agricultural Exposition to take place at the World 

 Congress Center, Atlanta, Georgia on May 17-19, 1983. The first national food show 

 ever to be held in the U.S., the Exposition is sponsored jointly by the National 

 Association of State Departments of Agriculture (NASDA) and the Foreign Agricultural 

 Service of the USDA. For three days, Atlanta's World Congress Center will be an 

 international marketplace, where buyers, suppliers and brokers will examine, compare 

 and discuss the most comprehensive range of fresh, frozen and processed food, 

 beverages and wines ever assembled under one toof. 



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