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THE AMEER AN BEE-KEEPER. 



seldom mure than a day or two late. The 

 Bee World skipped June entirely but comes 

 with a brighter and neater appearance for 

 July. By the way, friend Yandruff intends 

 to do the type work on the World himself 

 hereafter. A new paper hails from Bryan, 

 Texas, which is called the Busy Bee; has 

 four pages and plenty of room for improve- 

 ment. Speaking of the promptness of the 

 A. B. J. and Gleanings reminds us that the 

 Bee-Kekper has not been more than one 

 day late any month since it began publica- 

 tion. 



We shall hereafter refuse to accept any 

 patent medicine ads. whatever. We have 

 long been averse to doing so, as in nine 

 cases out of every ten the medicines adver- 

 tised are but vile nostrums with but little, if 

 any, curative properties. In fact, in many 

 cases they are a positive detriment to the 

 health of the person who takes them. We 

 have never accepted but one of this class of 

 advertisements, that of a certain ' catarrh 

 cure," and then only because the venders 

 thereof were most urgent in their request 

 fur us to do so, but it will appear no more 

 in these columns. By throwing it out we 

 loose the space for all previous insertions, 

 as the advertisers thereof refuse to make 

 payment for same, lint we do not weigh 

 this for an instant. We know of a party 

 who has given the medicine a thorough 

 trial, using several bottles, and receiving not 

 an " ounce of cure." We are surprised to 

 see so many bee papers whose editors write 

 in such a highly moral tone, yet accept some 

 of the most indecent and deceiving adver- 

 tisements of epiack medicines that are in- 

 flicted on a suffering public. 



SUCCESSFUL ADVERTISING, 

 To be a successful advertiser requires as 

 great sagacity and business ability as it does 

 to be a successful merchant or manufacturer. 

 In fact, the successful business man is al- 

 most invariably a wise advertiser. Of 

 course, there are many ways in which one 

 can advertise, but the mediums most uni- 

 versally preferred are the newspaper and 

 magazine. A great many people send an 

 ad. to a paper for one insertion and expect 

 enough returns from it to keep them busy 



for the balance of the season and when but 

 two or three or possibly a dozen inquiries 

 come in, they are disappointed and conclude 

 that advertising does not pay. If every ad. 

 would net the advertiser a profit, it does not 

 take a very intelligent mind to comprehend 

 that there, and there only, is the sure road 

 to success, but experience proves that the 

 small and timid advertiser is not a success- 

 ful one. To make a success of advertising 

 you must " keep everlastingly at it." We 

 frequently have persons send us a small ad. 

 to occupy from three lines to an inch of 

 space, and after it has appeared once or 

 twice we get a letter from them saying 

 "take it out," we "don't think it pays very 

 well." On the other hand, almost every 

 one of our large advertisers have told us- 

 that their ads. in the Bee-Keeper paid 

 them splendidly. There is another notica- 

 ble mistake made by many advertisers, in 

 that they advertise too late. They wait un- 

 til the season for selling their goods is fully 

 here and then they advertise and are disap- 

 pointed at the result. In the July Review 

 we are credited by Rambler with saying, 

 " We are greatly astonished at the folly ex- 

 hibited by some of the manufacturers and 

 dealers in apiarian goods, in that they ad- 

 vertise only during the selling time of the 

 year." Let us reiterate that remark. ( >nr 

 experience shows that of all the months in 

 the year when it is the least beneficial to 

 advertise April, May and June, (the best 

 selling months,) are Ike least. We are with- 

 out doubi by far the largest advertisers in 

 our line in the world, and we find first, that 

 it pays best to advertise all the time, and 

 secondly, that the best results are obtained 

 by advertising from three to six months be- 

 fore the class of goods advertised will be in 

 demand. Contrary to what might be sup- 

 posed, we are receiving at present more in- 

 quiries for catalogues and price lists than 

 for several weeks past. In fact, during the 

 present week we have received more inquir- 

 ies than in any week since March. 



Clubbing List. 



We will send the American Bee Keeper with 

 the— 



American Bee Journal, 

 American Apiculturist, 

 Bee-Keeper's Review, 

 Canadinn Bee Journal. 

 Gleanings in- Bee Culture, 



