eggs and give them to the consumer accordingly? One of the largest 

 bankers and financiers of San Francisco says that we have absolute 

 control of our own produce if we will only get together. 



This is our problem getting together. We are all so busy producing 

 our eggs that we seem to have little time to put much thought on plans 

 of co-operation. Some of us are afraid that we will not help matters, 

 and might make them worse. Some of us hate to give up that little 

 private trade we have been working years to build up. Why, bless 

 you, don't you realize that even your private trade prices are governed 

 by the daily quotations? What a relief it would be to have this mill- 

 wheel of private customers from your neck! Our great question is, 

 what power will bring all the poultrymen into this Central California 

 Poultry Producers' Association? 



Every poultry man realizes that we should get together. He knows 

 this, but the task rather staggers him and he does not have confidence 

 that makes for the strongest co-operation. Now, what one thing 

 would make you, my fellow poultryman, join this association? Here is 

 my own private opinion. If, on a certain day, an auto truck would 

 pull alongside my egg room, load on all my eggs and give me due credit 

 for same, and if I knew that on that same day next week and week 

 after this same truck would call in, and that I would form the habit of 

 looking for the truck with the big letters, " Central California Poultry 

 Producers' Association" do you think that I would trouble myself to 

 try to sell my own eggs? Instead of you and I and all the poultrymen 

 losing time to deliver our eggs, one truck for the purpose would make 

 the rounds. What a saving in time and energy! This comes home to 

 every rancher. If some ranchers lived off the truck route, it would be 

 a small matter for each neighborhood to have a central collecting place . 



This would enable all the farmers who raise only a few hens to also 

 co-operate and join in the work of making a fresh standard product. 

 An instructor would go into each neighborhood and give directions for 

 grading and packing the eggs so that they would be absolutely reliable. 

 The system would be so perfect that any unreliable shipper could 

 instantly be located. 



When this truck with the big letters, "Poultry Producers of Central 

 California, Inc.," had made its rounds, where would it take its load of 

 eggs and live poultry? It has reached the producers directly, and there 

 is not a producer along the line who will stand back and haul his own 

 eggs to town. The eggs being on our own truck, it behooves us to have 

 a place to drive to in order to begin proper distribution. We must have 

 a central packing house in each district. This branch packing house 

 should be modern and up to date. It should have cold storage room 

 enough to hold at least what cold storage eggs are needed for home 

 consumption. It is absurd to have the cold storage eggs for Santa Cruz 

 come each year from San Francisco. San Jose, Santa Cruz and almost 

 every outside town depends on San Francisco for its cold storage prod- 

 uct. What a loss in freight each way, and time, which makes a poorer 

 quality. Why should not San Francisco call upon our branch nouses 

 for its supply? Would not this be true economy? We could then get 

 our eggs into cold storage direct from the nest with least possible delay 

 and ensure a better product. 



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