done from the number of hens and have him advance one dollar for 

 each case stored. After canvassing the district and approximating how 

 many cases would go into cold storage for the season and collecting a 

 dollar advance on each case, this would be the necessary capital to 

 erect the plant. 



If this could not be done, several poultrymen whose means justified 

 it could go to the bank and get a loan to erect the plant, going security. 

 This, perhaps, would be the most difficult. 



I believe each local district will have its own home problem to 

 solve, and the sooner this is done the better. All surplus could then be 

 sent on to our representative in the city. 



We have 1230 members already signed up. The property ownings 

 of these 1230 members runs from $2000 to $50,000 each. Perhaps, 

 $5000 would be a fair average. This means, then, that there is already 

 $6,050.000 worth of property behind the members of this organization. 

 Is it not strange that we should be wondering how we shall finance our 

 undertaking? We are trying a big thing, to be sure. Did Phil Armour 

 realize when he was working by day work in the stockyards in Chicago 

 that some day he w r ould have a packing house in nearly every large 

 city in the United States? Did Heinz realize when he was canning 

 pickles in that old shack that some day he would have canneries in 

 every state in the Union, and that his 57 varieties would find the way 

 to the dining tables of the world? Fellow poultrymen, we must get 

 together and standardize our product and sell it ourselves, eliminating 

 as much lost motion as possible between producer and consumer. Co- 

 operation will eliminate lost motion, take up the "economic slack," and 

 put egg-farming on a stable basis. 



REASONS WHY EVERY POULTRYMAN IN THE STATE 



SHOULD STAND BY THE POULTRY PRODUCERS' 



ASSOCIATION AND MARKET THEIR OWN 



PRODUCTS 



Poultrymen are manufacturers of a finished product. It is theirs 

 by right of having produced it. They have produced this product 

 specifically for the consumer. To get this finished product to the 

 consumer with the least loss of motion as quickly and cheaply as 

 possible is the purpose of the Central California Poultry Producers' 

 Association. The Association must protect the consumer as well as 

 safeguard the interests of the producer. In caring for the producer the 

 Association helps the consumer, for by eliminating the speculative 

 feature, the consumer is bound to get better quality and at just prices. 

 It is decidedly to the consumer's interest to help the Producers' 

 Association in every way possible. By buying directly from the 

 producers the consumer will receive a fresher product and will pay 

 only the intrinsic value and not a speculative value. There is no other 

 way to get justice for both producer and consumer except by co- 

 operative selling of the produce by the producers themselves. Every 

 producer knows and admits that co-operation in handling their produce 

 is the only way possible to get the full value of the product. Then why 

 should a producer hold back from co-operating with all the producers? 

 There is only one reason, and that is the prospect of getting a few cents 



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