In time, when the Association will have grown in capital and 

 experience, it will handle poultry feeds and eliminate speculation on 

 this end of the business as well. 



What benefits will the consumer receive from the Association 

 selling their own eggs? The consumer will receive a fresher product 

 direct from the producer. By reason of the Association being able to 

 do a large amount of business at less expense, the consumer should get 

 produce at even less price. The consumer will pay more uniform prices 

 for eggs and not be at the mercy of the speculative element. That is, 

 the price will not ba prohibitive a part of the year and too low at other 

 times. This wide difference in price is the result of the speculative 

 forces. There will- be an increased consumption of eggs when the 

 consumer can be assured that he is getting a fresh product. Many 

 families forego eggs because at certain seasons it is almost impossible 

 to get fresh goods on account of eggs being held on a rising market. 



Poultrymen are learning how to produce more and more fall and 

 winter eggs in this climate, and this factor alone will tend to equalize 

 prices. 



The commission men have decided that since the speculative 

 element has been taken from them they will be obliged to charge 

 8 per cent for doing business. The Poultry Producers' Association 

 has already proven that it can handle the product for about half 

 that amount. Now is the time for every poultryman to sign up with 

 the Association. Never before in the history of egg production was 

 there a more opportune time for the producer to standardize his 

 business. There is no other way possible except by co-operative 

 selling, and with the start we have every poultryman should have 

 entire confidence in the Association. We must not fail ; we cannot fail; 

 we have nothing to lose, for we can get all our eggs are worth by selling 

 them ourselves. We need the support of every poultryman at this 

 particular crisis, and we are absolutely certain that if we can only get 

 together we will succeed not only for ourselves but for the consumer 

 as well. 



In some not very far distant day all the producers of all lines will 

 co-operate, and it will then be possible for poultry products and dairy 

 products to be handled under the same roof co-operatively and by the 

 producers themselves. The opportunities along this line are unlimited 

 for both producer and consumer. 



PLAN SUBMITTED FOR MARKETING THE EGGS OF THE 

 CALIFORNIA POULTRY PRODUCERS' ASSOCIATION 



The one big problem before the Board of Directors of the Central 

 California Poultry Producers' Association is the problem of so market- 

 ing the eggs of the Association that the producer in the Association 

 will receive as much for his eggs as the producer out of the Association. 

 Just as soon as the Association has the marketing ability to realize for 

 its members current quotations, just that soon will the membership of 

 the Association include every poultryman within reach of the Associa- 

 tion. Every poultryman realizes the importance of co-operation, but 

 it is against human nature for any member, however loyal, to see his 

 next-door neighbor receive more for his eggs and still be able to boost 



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