specific purpose of selling our own eggs, and why should we, at this 

 time, cast about trying to throw the responsibility of getting rid of the 

 eggs on one or more parties? We know full well that we must get as 

 much for our eggs as any of our competitive buyers before we can pay 

 his price to the producer. We know full well that before we can do this 

 we must sell direct to the same distributors as he does. We know full 

 well that there is no other course for us than to organize our own selling 

 force just the same as any other merchant on the exchange. If we 

 keep our seat on the exchange we will be obliged to sell to the legitimate 

 jobbers only. 



It may be a question as to whether we want to tie ourselves down 

 to the jobbers only. By selling to the whole world we might even 

 realize more for our producers than our competitors could do. It 

 would also give the buying public a chance to get closer to the producer. 

 This is the fundamental purpose of our organization. We would be 

 blazing new lines in the history of distribution in San Francisco. 



We have these two ways open to us for selling the Association eggs: 

 selling to jobbers just the same as any merchant on exchange, or selling 

 to the whole world of buyers, whether retailers, jobbers or wholesalers. 

 Whichever way we sell we do not want to lose the prestige of being 

 able to sell in carloads to the jobbing trade in any part of the world. 

 If our selling to retailers would hurt our standing with the jobbing 

 trade throughout the country, then we could not afford to do it. If 

 the jobbers in all cities are so strongly organized that we would be 

 boycotted by selling to retailers, then there might be some danger in 

 considering this avenue. If, on the other hand, we could get the trade 

 of all the retail grocers for our produce, we would eliminate at one stroke 

 the temptation of our producers to sell to the grocers. This would be a 

 short cut that would remove this very important factor in securing 

 new members. The groceryman is the only one able to pay the pro- 

 ducer a premium for his eggs. If the retailer could get guaranteed eggs 

 from us direct from the producer he would be glad to do so. Producers 

 are irregular with their shipments and with the supply, and I believe 

 the grocer could be educated to depend upon us for a steady supply of 

 guaranteed eggs. 



If we sell to the retailer we cannot hope to sell to private trade 

 such as restaurants and hotels, unless we could be fortunate enough to 

 control enough eggs to force them to buy from us. 



I beg to submit this plan for consideration. Secure a convenient 

 warehouse for receiving the eggs both in San Francisco and Oakland. 

 Let this be the center for candling what eggs necessary and recasing 

 eggs in cartons for special fancy trade. Have a conspicuous and inter- 

 esting brand on the end of each case that goes out. Also open an egg- 

 selling room on the main street of both Oakland and San Francisco and 

 make an interesting and attractive display and sell to all comers 

 for cash. 



In this way we would give the public a chance to get our eggs direct 

 and fresh from the ranch. Many wealthy families would buy in half 

 case and case lots. All our cartons would be sealed and guaranteed if 

 seal was unbroken. I have tried this scheme in a small way and found 

 that there was no limit to the eggs that could be placed in retail places 

 all cartoned and sealed with an "ad" ready for the customer. It might 



no 



