No. 4.] POULTRY KEEPING. 63 



tiinied for several years; but lu-daj I cannot even recall 

 his name, it having disappeared from the poultry papers 

 some two or three years ago. 



With reliable stock for sale in sufficient quantities to 

 warrant the expenditure, the poultrynian fails of his goal 

 who does not advertise. When an expenditure of $5 in 

 advertising sells $300 worth of stock, as it did in one in- 

 stance, to my knowledge, I am satisfied that the breeder 

 who has first-quality stock to dis])ose of can make no better 

 investment in the interests of his business than to keep his 

 name before the public through the medium of the press. 

 To accomplish the desired results, a careful selection of the 

 medium must be made, and an attractive and catchy form 

 of advertising adopted. 



Having a person possessing the necessary qualities to war- 

 rant his engaging in poultry keeping, the next important 

 matter for consideration is, What variety of fowls shall be 

 selected ? The answer to the question depends upon the 

 object in view. There is with chickens, as with cattle and 

 horses, no satisfactory dual-purpose breed. The American 

 breeds, of which the Wyandottes, " Rocks " and Rhode 

 Island Reds are good examples, are perhaps more general- 

 l)uri)ose among the fowls than are any particular breeds 

 among horses and cattle. For s])ecial ]uir])oses careful selec- 

 tion of the l)reed for that particular piiriwse is necessary. The 

 sj)ecialist in capons, broilers or roasters depends upon the 

 strictly meat types, either pure or as crosses. The produc- 

 tion of eggs alone calls for the use of the Meditei"ranean, 

 non-sitting varieties. The show room and fancy trade profit 

 alike from all varieties of pure breeds. 



It is interesting to note what careful observation has 

 taught during the last decade relative to the comparative 

 merits of some of the so-called laying breeds with the more 

 general-purpose types of American origin, as efig; producers. 

 Bulletin Xo. 00 of the Arkansas Experiment Station, al- 

 ready quoted from, gives the averagt^ annual product of four 

 small i>ens, of as many varieties, as follows : — 



