Annual Report - 13 - 



in milk products offered to consumers, including milk supplied to 

 the School Lunch and/or Milk Programs. 



The Massachusetts Vegetable Crop Survey, carried on cooper- 

 atively by the Statistical Reporting Service of the U.S.D.A. and 

 the Massachusetts Department of Agriculture, compiled data and 

 prepared estimates on 48 vegetable crops regarding planting in- 

 tentions, harvested acreage, lost or abandoned acreage, yield, 

 prices received by growers, value and production. Acreage estimates 

 were prepared by counties. 



This project also provided data showing the importance and 

 change in usage of several market outlets. Price estimates and 

 market supplies were classified as to retail and wholesale usage 

 an<^ data was also given on produce sold at roadside by the pro- 

 ducing grov/er (retail) and sold to other roadside stands(vholesale) . 



Our Roadside Marketing Program was again successful in up- 

 grading the quality of perishables in all types of roadside stands 

 across the state. 



Funds for the Milk Flavor Program, Vegetable Crop Survey, and 

 Roadside Stand Programs were matched with funds from the U.S.D.A. 's 

 Agricultural Marketing Service under provisions of the Agricultural 

 Marketing Act of 1946. 



During the year, personnel attended and participated in local, 

 regional and national marketing meetings which again proved valuable 

 in keeping the staff aware of the latest in marketing techniques. 

 Among these meetings were the following: Northeast Market Directors' 

 Meeting at Boston, Massachusetts; Northeast Seed Control Officials 

 Meeting at Boston, Massachusetts; and national marketing and in- 

 spection association meetings throughout the year. 



