Annual Report - 14 - 



The Division of Markets is charged with the responsibility 

 of promoting and publicizing Massachusetts farm products. In 

 addition to the normal information, promotion was carried out 

 through newspapers, radio, television and speaking engagements by 

 the Division's personnel, 



A regular feature on radio station W.B.Z. is the Saturday 

 morning "Countryside" show co-hosted by Commissioner NathaJll • 

 Chandler and Jim Gassidy. This program is now in its second year 

 and tells the story of agriculture and the natural environment by 

 using guest speakers. W.B.Z. radio and T.V. also airs a daily 

 wholesale market report called in by William Trakas. 



From July 1, 1971 to April 1, 1972, a regular continuing pro- 

 gram included a weekly T.V. show on W.H.D.H. (Channel 5) Thursday 

 morning with Ken Stahl, Guy Paris and a guest speaker. Mr. Paris 

 also appeared on Channel 7 noon-time news from June 1971 to Jan- 

 uary 1972, giving best food buy tips to the consumer. 



"Best Buys from Massachusetts Farms" is disseminated to 42 

 daily, 173 weekly, 77 radio and 9 television stations each week. 

 Other news releases of current interest are frequently included 

 in the mailing. News media are using it in whole or part. It is 

 sent out under the copyrighted map of the State. 



PROMOTIONAL PROGRAMS 1971 - 1972 



1971 - July Pick your own blueberries - Publicity Program 



August 



September Pick your own apples - Publicity Program 



October National Apple Week, Exhibit at Boston City 

 Hall - Fall Harvest Show - Bakers Window 

 Dressing Program. 



