43, 



PROMOTIONAL PROGRAM = 



With the cooperation of our state agricultural industry the Division 

 implemented the following programs: 



The Milk and Dairy industry of our state has a cash receipt value 

 of ^50.5 million dollars. 



Promotional programs for this industry included: 



Open House at dairy farms for the visiting public, Dairy Festival 

 at the Boston Common, Consumer Educational Programs at various sections 

 of our state, Advertising programs to drink milk, and Tourist inform- 

 ation advising the tourist of the availability of fresh milk at local 

 eating places. 



The Egg and Poultry industry of our state has a cash receipt value 

 of S29.7 million dollars. 



The promotion of the Incredible Edible Egg was carried out during 

 the month of January on Boston television and on radio during the month 

 of February. The Division staff conducted a New England Chicken Cook-Off 

 at the Burlington Mall during the week of May 10, 1975. The staff screen- 

 ed all contestants, selected judges, made arrangements for supporting 

 exhibits and live television coverage. Expenses were shared with the 

 poultry industry of all the New England states with the exception of 

 Vermont and Rhode Island. The winner of each state contest competed in 

 the National Chicken Cook-Off in Dallas, Texas with expenses paid by 

 the National Broiler Council. 



The Flower and Nursery industry of our state has a cash receipt 

 value of S30.1 million dollars. 



The Nurserymens Association advertised in the Boston, Springfield 

 and Worcester newspapers during the spring of 1975 promoting the Mass. 



