44. 



grovm nursery stock with the "logo" Massachusetts Grown and 

 Fresher. A page of the April issue of Bfetter Homes and Gardens was 

 used to advertise Massachusetts grown nursery stock with this "logo". 



A "booklet entitled "Hov/ to Plant" was published hy the Mass. 

 Nurserymens Association promoting Massachusetts Nursery stock. 



Promotion of fresh flov;ers, potted plants and bedding plants 

 v;as conducted through Boston and local newspapers, radio, television 

 and billboards. The advertising campaign highlighted such occasions 

 as Rosh Hashanah, Sv/eetest Day, Thanksgiving Day, Christmas Day, 

 Valentine's Day, Easter, Secretary's Week, Mother's Day, Proms and 

 Graduations. 



The Cranberry industry of our state has a cash receipt value of 

 S1I.2 million dollars. 



With the cooperation of the Cape Cod Cranberry Association, a 

 television commercial was developed to promote fresh cranberries during 

 the month of October on Channels 4 and 5. 



The Apple industry of our state has a cash receipt value of 

 ^10. million dollars. The Division participated in National Apple Week, 

 Earl of Mcintosh Award, Dental Health Week and Apples for Athletes. 

 Store promotion in the Fall and Spring included newspaper ads in major 

 dailies in Massachusetts. Cooperated with Jordan Marsh Company and 

 their promotion of fresh Apple pies. Celebrated Johnny Appleseed's 

 200th Birthday with a gala festival at Boston City Hall Plaza. New 

 England Apple Cooking Contest = live on Channel 5 = and various other 

 programs at shopping malls throughout the state promoting apples and 

 apple products. Promoted "Pick Your Own Apples" through radio, tele- 

 vision and newspapers. It was estimated that the Division mailed out 



