45 

 at least 1,000 requests for "Pick Your Own" orchards.lt was disappoint- 

 ing to a staff mera'ber that he couldn't attend the New England Apple 

 Conference winter meeting in Concord, New Hampshire, because he was so 

 involved with the promotion of apples. This meeting would have been 

 very beneficial to him. 



The Vegetable industry of our state has a cash receipt value of 

 ^20 million dollars. 



The promotion of fresh Massachusetts vegetables was done through 

 paid advertising on radio and in local newspapers. Each month on Channel 

 5 fresh vegetables were featured as the best buys. 



In the Springfield area an intensive extension educational effort 

 in the areas of food preparation, human nutrition, food preservation and 

 related topics were presented. This program was designed to expand, 

 demand and stimulate production of local produce thus contributing to 

 the state's self-sufficiency in food production. This program was con- 

 ducted by Home economists at the Springfield Farmers Market each 

 Sunday morning during the months of July, August and September. 



The Division promoted the Maple Sugar industry by printing folders 

 that informed the public of various locations that were open to the public 

 where Maple Sugaring was talcing place. 



A list of "Pick Your Own" Strawberries, Blueberries, Vegetables, 

 Turkeys and Christmas Tree Farms was compiled by the Division for public 

 information. 



For the year ending 1975 the Division received 3,476 newsclips. 

 The Department's film "Partners of the Land" for the year ending 1975 

 had a television audience of 1,539,482 with 20 telecasts. General dis- 

 tribution of 816 showings had an audience of 56,911. 



