DIVISION OF I-IARKETS 



John J. Fitzgerald, Director 



»UCT PROMOTION 



The promotion of Massachusetts products continued through the use of 

 )ublic service announcements and printed "Massachusetts Grown and Fresher" 

 ) materials o The Division also assisted various comnsodity groups with 

 Lr promotional programs and provided funds for advertising. 



(Information compiled and published by the Division included listings 

 tessachusetts turkey farms, Christmas tree farms, and farms offering 

 f:k your own" sales of blueberries, strawberries, apples and vegetables, 

 cLous local crops were also developed and distributed primarily at 

 fliers Markets and roadside stands c 



The Division sponsored exhibits in the State Building at Eastern States 

 iDsition in West Springfield, and at the New England Flower and Garden 

 }w, where we received a silver medal. 



We also exhibited at the New England Life Insurance Co. cafeteria, and 

 ivided the menu ideas for a "Taste of Massachusetts" day during the 

 ! nksgiving seasono 



The Division coordinated and sup^ -vised the state Chicken Cooking 

 |itest at Burlington Mallo We also coordinated a "Great Pumpkin Contest" 

 ' collaboration with the National Association of State Departments of 

 riculture; entries from 16 states were exhibited at Faneuil Hall Market- 

 ice and later at the Association's annual convention in Concord, N.H. 



We were also instrumental in arranging for the Governor's proclamation 

 "Valentine's Week," an effort to help local flower growers market their 

 Llion dollar seasonal crop during the aftermath of the historic February 

 izzard of '78. 



The Division also made arrangements for the annual display of Christmas 

 ees at the State House by the Massachusetts Christmas Tree Association. 



By attending the meetings of the various commodity groups and 

 sociations, we are able to cooperate more closely in the promotion of 

 ssachusetts agricultural products » 



The Department's film "Partners of the Land," had 5S3 showings to a 

 tal estimated audience of 35,879 and it was also telecast 21 times to a 



'tal estimated audience of 376,702. 



