150 



THE AMERICAN BEE-KEEPER 



Aucjiist 



style which it presents in the retail 

 stores. 



The retail case herewith shown was 

 devised by the Frisbees for nse in their 

 own trade. The woodwork is hnished 

 in white enamel. Two dozen cans each 

 of the one-fourth, one-half and one- 

 pound size, a twenty-four-pound case of 

 comb-honey and two one-gallon cans 

 are contained in the display, of which 

 they have over four hundred on 

 exhibition in the City of Denver. The 

 quarter-pound size, which retails at five 

 cents, serves to acquaint the prospect- 

 ive buyer with the quality of the goods 

 before investing in a larger quantity, 

 and the firm finds it a great success. The 

 figures on the glass indicate the prices 

 of the various packages. The back of 

 the exhibition case is provided with a 

 door from which the honey is removed 

 as sold, thus leaving the display intact 

 in front. 



They are now publishing the seventh 

 edition of ten thousand copies of "Food 

 Value of Honey," an illustrated book of 

 .54 pages, printed on nice calenderi*d 

 book paper, and having a beautifully d<»- 

 signed cover, lithographed in colors. 

 These books are distributed free to fam- 

 ilies, and abound in honey recipes, 

 formula and general information relat- 

 ing to honey and its various uses as 

 food and medicine. They attribute 

 their success largely to the educational 

 effect which has resulted from a free 

 use of this book. 



In addition to this they manufacture 

 a pure honey cough drop of delicious 

 and excellent quality, as we know from 

 personal trial of them. These are on 

 sale at something like forty drug stores 

 in Denver. The Frisbee Company ap- 

 pears to be developing in Denver a 

 business as profitahlo and promising as 

 that which was precluded in Philadel- 

 phia some years ago by th(> deatii of 

 Arthur Todd. 



It is evident that in this line nuKh'ni 

 methods of honey production iiave 

 paved the way to new and remunera- 



tive business opportunities. Our many 

 large cities and hundreds of smaller 

 ones afford possibilities for the indefinite 

 extension of this enterprise. No half- 

 hearted trial of the business will ever 

 achieve success. Confidence, determi- 

 nation and experience are necessary; 

 and to such there need be no question 

 as to the successful result. Every bee- 

 keeper and every bee-journal should 

 encourage the enterprise of such toilers 

 for trade in pure honey and its products 

 and thereby extend the present limits 

 of demand. 



The Frisbee Honey Company affords 

 a splendid example of what others may 

 accomplish. The American Bee- 

 keeper wishes them long life and con- 

 tinued prosperity. They deserve it. 



PUBLISHED .1IOXTHI,V BY 



THE W. T. FALCOJfER MANFG. CO. 



H. E. HILL, 



Editor. 



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