246 BOARD OF AGRICULTURE. [Pub. Doc. 



chiefly to boarding-houses and fishing schooners. Some 

 oleomargarine goes to hotels and restaurants and some to 

 private families. 



Our third and fourth reports called attention to the decep- 

 tive style of advertising adopted by many manufacturers of 

 oleomargarine. In the former we reproduced a fac-simile 

 of the trade-mark of one firm, which consisted of a pretty 

 dairymaid, her left arm about a Jersey heifer, and a milk 

 pail in her right hand. The inscription was " Jersey Butter- 

 ine," and everything about it except the three letters "ine" 

 was suggestive of the dairy. 



This wrong has been met by an important order from the 

 internal revenue department at Washington, as follows : — 



No manufacturer of or dealer in oleomargarine will be permitted 

 to use any private trade-mark, label, brand, picture illustration or 

 other advertising or descriptive device upon any print, roll or other 

 mold or design of oleomargarine offered for sale, consumption or 

 use, which in any wise conceals the fact that the product is oleo- 

 margarine. This rule applies as well to the wooden or paper 

 package or wrapper of any print, roll or other mold or design of 

 oleomargarine. 



Under this regulation it will be seen that the use of any trade- 

 mark, label, brand, picture illustration, or advertising or descrip- 

 tive device representing a cow, dairy farm, or in any other form 

 indicating the oleomargarine to be a product of the dairy, or cal- 

 culated to induce the belief that it is such dairy product, is inad- 

 missible. 



The use of the word " butterine " is also inadmissible, since sec- 

 tion 2 of the act of Aug. 2, 1886, prescribes that "butterine" 

 shall be known and designated as " oleomargarine." 



The advance of time may have rendered the arguments for 

 legislation regulating the sale of imitation butter less keenly 

 realized than when the laws were enacted, and it may be 

 well to restate that all of this legislation has been rendered 

 necessary because : first, yellow oleomargarine is an imita- 

 tion article ; second, all imitation articles are more or less 

 deceptive, the very word " imitation " signifying misrepre- 

 sentation ; third, the selling of these goods where no restric- 

 tions exist is always attended with considerable actual fraud ; 

 the dealers oppose all legislation which would require the 



