ii.i'i ,;> t!u -;i- hands -is'one man, and even a few people 

 in Minneapolis would admit having heard of it. It 

 would probably be safe to say that more people in 

 Duluth have seen Como than have seen Jay Cook Park. 



And yet, if these two parks could be placed side by 

 side, poor old Como, with its well planned drives and 

 manicured lawns, its beautiful flower beds and pretty, 

 tame little lake would wither up and blow away from 

 lack of attention. Such is the power of advertising. 

 The attractions of Como are thrown in one's face by 

 every billboard; it takes a woodsman to ferret out the 

 beauties of Jay Cook. The woman who visits Jay Cook 

 Park raves over it only until she finds some better 

 cared-for grounds. The man who once finds Jay Cook 

 Park remembers it forever. 



Just why this is I am going to try to tell you, but 

 the works of God are great, and the much vaunted 

 strength of the human pen is but a poor thing after all. 



One great human truth lies at the bottom of it all. 

 The great bulk of mankind has no interest in a thing 

 until it has been discovered by thousands of others, or- 

 ganized and properly advertised. Till a few years ago 

 the beauties of Jay Cook Park could hardly have been 

 discovered by more than a single man. Through his 

 efforts others have come to see them. The ever-increas- 

 ing snowball of interest that he so laboriously formed 

 with loving hand has rolled through the gates of the 

 legislature and created a state park. Thus was it or- 

 ganized. Hundreds of pilgrims attracted by his en- 

 thusiasm have wandered through it. So will it be ad- 

 vertised. 



