212 AMERICAN DAIRYING. 



Marketing. In marketing you must work 

 your own way out. There are so many differ- 

 ent conditions and different demands that it is 

 impossible to make rules that will fit everyone. 

 For near-by markets prints wrapped in paraf- 

 fin e paper afford a very satisfactory way to 

 market butter. For shipping a long distance 

 some kind of a tub is best. There is compara- 

 tively little print butter handled in the Central 

 and Western States yet, but I believe this 

 method of handling butter will increase. What- 

 ever way you handle your butter do it well and 

 make yourself a reputation. This is stock in 

 trade to you. Every make of butter has an in- 

 dividuality and when a customer becomes ac- 

 quainted with a certain brand he prefers it to 

 some other brand or make that is equally good 

 and would score just as high by an expert. 

 This point the maker should take advantage of 

 and profit by. If at any time you have butter 

 that is not up to your standard do not try to 

 slip it through and "guess" it will pass. This 

 does not pay in the end, as it may in many cases 

 go to a particular customer and cause you 

 trouble. Always mark such packages so you 

 can describe them to the purchaser or consignee 

 if you allow them to go with the rest of the 

 butter. It is a much better way to not let 

 them go with the fine goods, but put them 

 somewhere else on their merits. In this way 



