relate instances where dairymen have quit testing their herds for 

 tuberculosis because they lose so many customers when cows react 

 and are taken from the herd.. This is no more true of the ignorant 

 class of people than it is of those well educated. These s?me cus- 

 tomers immediately began taking milk from dairies where th~ cows 

 are never tested and where the item of cleanliness is of no great 

 importance. The matter of testing the herd might be kept from 

 the general public and no more attention paid to it than other 

 operations of cleaning up, if there was more co-operation among 

 dairymen. But such conditions do not exist, for in every com- 

 munity there are dairymen waiting to get an article in the news- 

 paper to inform patrons of what was found in this or that tested 

 herd. The newspapers, too, grab at such material for the press, 

 never thinking how much better the space might be used in creat- 

 ing a demand for clean, healthful milk. 



The raising of the standard of ordinary milk is solved, to a great 

 extent, by the Medical Milk Commissions, by inspecting dairies 

 and keeping the milk from the market if not produced under fair 

 conditions. .'This, however, will not reach the other side of the 

 pure-milk question. I think there should be figures showing net 

 returns from different classes of dairies so producers can compare 

 net returns and act accordingly. If five cents more per quart is 

 sufficient to pay for the loss of animals and the extra cost of run- 

 ning a pure-milk plant, with a little larger net returns, no doubt 

 more people will go into the business. 



Another point worth while, instead of wasting so much space in 

 the agricultural papers telling consumers how vital to health is the 

 use of pure milk, is to get it on the front pages of the daily news- 

 papers and m magazines. This will help to create a demand that 

 is now lacking, and this lack of demand is manifest in the cry of 

 too high a price for milk. The way these articles should be written 

 I am not prepared to say, but I would suggest that at regular 

 intervals of two or three weeks articles on the value of pure milk 

 should appear prominently in the daily papers and magazines, so 

 that the attention of consumers may be kept on their physical wel- 

 fare. Even after a demand has been created for the pure article, 

 the dairyman will not be able to appreciate the benefits of it, for, 

 under the ordinary run of affairs existing in our cities, the milk 

 dealers form among themselves a kind of corporation and dictate 

 what prices they will pay for the milk. On ordinary milk the San 

 Francisco dealer gets half of the gross returns and more than half 

 of the net returns. Instead of doing so much to encourage dairy- 

 men simply by taking and writing, steps should be taken to regu- 

 late affairs so the dairymen can secure just returns for his whole 

 milk. Under present conditions it would be better for him to sell 

 butter fat to the creameries and use the skim milk as feed for hogs 

 and poultry. 



Since such conditions do exist, what is to be done in regard to 

 the dairyman trying to .produce pure milk? Considering that the 

 price is sufficient to pay them^ we must keep the dealer on satis- 

 factory terms; or if dealing direct with the consumer he must be 

 kept on the purchasing list. To do this I would suggest that the 

 dairy be located where the consumer cannot keep in touch with 



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