use for advertising purposes, it would doubtless increase the de- 

 mand very rapidly a little advertising helps a great deal, especially 

 around the city. 



Mr. H. R. Timm, Dixon : I would like to ask the doctors and 

 members of the Milk Commission whether or not it would be 

 advisable to raise the price of certified milk. The question was 

 raised once before, but some of the dairies thought it would not 

 be the proper thing to do. 



Dr. Adelaide Brown, San Francisco : I think this is an economic 

 question absolutely. If certified milk is a good thing I dislike 

 having anybody deprived of having it on account of the price. 

 Perhaps it is worth the test of raising the price. I think that a 

 perfectly flat declaration of what the cost of production is is what 

 we want to get. At Lake Forest, 111., Mr. Meeker knows what 

 every bit of the work of production costs; he can tell what the 

 milk has cost delivered at the station, knowing the cost at every 

 point in connection with its production. At Lake Forest Station they 

 get 9 l /2 cents, the rest going to distribution, etc., 12 cents per quart 

 being the retail price in 1908. There they have everything figured 

 out absolutely, and I think the only way to decide any such ques- 

 tion is through accurate figuring. I think the producers should 

 get the best return they can for their money. After two years of 

 careful work, for the City of San Francisco by the dairies, if the 

 increase in price is a legitimate one, the Milk Commission would 

 not gainsay that raise. No matter what the people are paying for 

 certified milk, they are not paying as much as they do for Malted 

 Milk, Mellin's Food or Nestle's Food, which are very expensive. 

 Artificial feeding is not cheap, and the use 'of certified milk has won 

 the mothers' support as well as that of the Medical Societies wher- 

 ever it is produced. 



Mr. F. V. Nelson, San Francisco: As regards the change in the 

 price of certified milk, I would suggest that the question be con- 

 sidered very carefully. The demand for milk for infant feeding 

 alone is not sufficient to keep up the certification of a dairy ; in 

 other words, the distributor or producer has to rely on the patron- 

 age of families generally. One principal difficulty, I think, is that 

 in infant feeding the mother as a general thing will want the milk 

 for a few months only, and just as soon as the child is old enough 

 the mothers conclude they have no further use for the certified 

 milk. Hence the demand is a fluctuating one. I think that all 

 producers have to consider a larger demand coming from family 

 trade. Were the price raised the demand would not increase ; more 

 likely it would decline. My recollection is that statistics in the 

 East show that there has been but a very small gain annually in 

 the amount of business done, Chicago and New York showing not 

 over 10% increase in the use of certified milk. The increase is to 

 be reached only by means of education along reasonable lines. 



Mr. E. C. Burroughs, San Jose : I agree with Mr. Nelson that 

 the question of raising the price of certified milk is a serious one. 

 If it were raised 25% it would put it up to a pretty high figure, 

 and I think it is an important question whether or not it would be 



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