14 PITMAN'S COMMERCIAL SERIES 



PRACTICAL PRIMERS OF BUSINESS (continued). 



THE ELEMENTS OF BANKING. By J. P. GANDY. Besides giving a 

 brief history of Banking, this book deals practically with such 

 matters as Opening an Account, the various forms of Cheques, 

 Crossings, Endorsements, Bills of Exchange, the Rights of Holders 

 of those instruments, Promissory Notes, the Pass Book, and the 

 Collecting Banker. There are also chapters explanatory of the 

 Bankers' Clearing House, the necessary steps to be taken in the case 

 of dishonoured bills and cheques, etc. The Banker's obligations to 

 his customers, the rights and duties of agents and trustees, Partner- 

 ship Accounts and Companies' Accounts are all fully dealt with, 

 while Circular Notes and Letters of Credit receive adequate attention. 

 In crown 8vo, cloth, 140 pp., net is. 



THE ELEMENTS OF INSURANCE. By J. ALFRED EKE. This new 

 work presents in a brief form a vast amount of information with 

 regard to the principles and practice of the important business of 

 insurance. Workmen's compensation insurance is fully dealt with, 

 and the book also treats of baggage insurance, bad debt insurance, 

 live-stock insurance, stock insurance, etc., etc. There are chapters 

 on carriage insurance, burglary insurance, marine, fire, and life 

 insurance, with full explanations of the various kinds of policies, and 

 in many cases reproductions of the documents. As to the creden- 

 tials of the author, it will be sufficient to say that the whole of 

 his business life has been spent in the study and practice of insurance, 

 and that he is connected with one of the largest insurance companies 

 in the country. In crown 8vo, cloth, 140 pp., net is. 



'ADVERTISING. By HOWARD BRIDGEWATER. The author of 

 this little work is the Advertisement Manager of a well-known 

 daily paper, and the writer of many articles on the subject of 

 advertising. He speaks, therefore, with the authority which 

 comes of long experience. In the present work, Mr. Bridgewater 

 sets forth the principles to be observed in drawing up advertise- 

 ments, points out the errors that are to be avoided, gives hints on 

 the preparation of " copy," and the choice of suitable media, 

 describes the processes employed in reproducing illustrations of 

 various kinds, and discusses the questions of type display and the 

 frequency of insertion, etc., etc. The book is illustrated by exam- 

 ples of good and bad advertisements, representative of various 

 businesses. In^crown 8vo, cloth, net is. 



Other Volumes in Preparation. 

 * Ready shortly. 



