Part II.] MARKET NEWS SERVICE. 13 



spinach, showing housewives that there was more than one way 

 in which this vegetable could be used, and used with delight 

 and profit. As the result and outcome of that publicity and 

 that agitation — that more spinach be consumed — more spin- 

 ach was consumed; and as I have contended before, in the 

 meetings of our Vegetable Growers' Association of America, we 

 are in the position, — if we are properly organized to dispense 

 this news information, — to feed the people of the United 

 States the products as they come to the height of the season, 

 and we can, through the proper use and channels of publicity, 

 educate the people to eat the products when they are at the 

 height of their season. If there is any one thing in regard to 

 the business of market gardening that we are woefully failing 

 in, it is in that one particular above all others. 



There are other problems that enter in, but the manufacturer 

 is making his success through publicity about his products. The 

 people of California through their organizations are making a 

 success through the fact that they are advocating that the 

 housewife consume that which they have produced, and which 

 they are placing on the markets for her use. This possibility 

 does not reside solely in the California people, and although 

 they have a remarkable boosting spirit, and one which we ad- 

 mire and sometimes envy, at the same time there is a similar 

 possibility right here through our Market News Service which 

 the government is trying to urge upon us, and w^hich it is offer- 

 ing to various cities throughout the country. 



The day after I was in Providence, when I found spinach 

 there selling at the price of 40 cents a bushel, or at the rate of 

 about $1.25 a barrel, I found it was selling on the markets in 

 Albany at from 10, 20 to 75 cents a barrel, with an extreme 

 glut on the market. The people of Albany had no more spin- 

 ach than they would have consumed had they been educated 

 to the point of consuming it, — had they known that the spin- 

 ach was there to be had at reasonable prices. But we simply 

 come with our wares and place them under the bushel and 

 imagine a consumer and storekeeper is going to root under there 

 and dig them out from their burial place. Now, that is the way 

 we are conducting business, and here is the possibility of the 

 Market News Service changing and remedying that condition. 



