64 BOARD OF AGRICULTURE. [P. D. 4. 



economically the producers of an article, as well as the sellers 

 of an article, should advertise it, and I should like to see this 

 Dairymen's Association face this. I should like to see you if 

 you deem it wise, put a small fund into this. I want to say a 

 large fund, but I know you haven't got it. Perhaps you will 

 have after you have been getting a respectable price for milk 

 for a while. I would like to see the producers put some money 

 into the advertising of the food value of milk, hand in hand 

 with the dealers. The dealers are ready to do this, and I hope 

 the producers are ready to do it. And this leads me to say one 

 other thing. In an industry of this sort the producers and the 

 dealers ought to work hand in hand, I have seen, with a great 

 deal of regret in the past, one over against the other. Now, 

 obviously, you men have got to fight for a decent price for 

 milk, and the distributor, on the other hand, has got to face 

 the public. Now, gentlemen, don't forget that; he has got to 

 face the public. There is no object in your producing milk 

 unless that milk can be sold, and I assume that when the dealer 

 tries to bargain with you and get your milk at as low a price as 

 possible he is trying to keep the price of milk to the public as 

 low as possible, because he must depend upon volume of busi- 

 ness. I am not attempting to defend the dealer, nor am I at- 

 tempting to defend the producer. You are both right and you 

 are both wrong. But anyhow, what has got to be done in the 

 long run is for producers and dealers to get together and work 

 this business out. All should go to the public with one front, 

 and the dealers should not go with one story and lay it on to 

 the producers, and then the producers go with another story 

 and lay it on to the dealers. You go to the store and buy 

 almost any article, I do not care what it is, and if it happens to 

 be high in price you don't find the storekeeper laying it on to 

 somebody else in the business. He is wise enough to protect all 

 the elements in that business. And I believe we have got to do 

 that in the milk business. I am inclined to think that the milk 

 dealers are ready to meet milk producers more nearly halfway 

 than they ever were before, and I am inclined to think from my 

 observations that milk producers are inclined to meet dealers 

 more nearly halfway than ever before. Do everything possible 

 to get the confidence of the consumer; then you are going to 

 dispose of your product ^'ery much more easily than at the 



