210 SOUTHERN PORK PRODUCTION 



Marketing of pure-bred swine. There is a demand 

 and market for pure-bred swine, but finding a purchaser 

 is costly and a large advertising expense seems unavoid- 

 able. The two principal ways of advertising are by using 

 the advertising space of farm papers and by going to the 

 expense and trouble of showing. In many cases the 

 breeder himself must attend the shows and sales in order 

 to keep up his acquaintance with other breeders and 

 swine growers and to keep posted on the types most 

 highly prized and sought after. With the small breeder 

 in particular does the cost of advertising come high. 

 Combination and consignment sales will, of course, re- 

 duce the expense of selling and they are of special benefit 

 to the small producer. The widely scattered small 

 breeders are the ones that will really do the most good, 

 and the ideal way will be, of course, when all farmers 

 produce pure breds or nearly pure breds. 



Shipping pure-bred swine. One of the principal things 

 in the marketing of pure-bred swine that does not con- 

 cern the producer of pork hogs is that of proper shipping. 

 In the case of pure-bred swine shipments are gen- 

 erally made by express with one or two pigs at a time, 

 while in the case of swine intended for use as pork the 

 shipments are usually made in quantity, generally in 

 carload lots by freight. 



The art of shipping pure-bred swine comes only from 

 experience. Care must be taken to make the crates light 

 but strong, provision must be made to see that the hogs 

 are comfortable and do not have a chance to hurt them- 

 selves, and to see that ways and means are offered for 

 feeding and watering if they are to go any distance. 

 When a sow and pigs are to be shipped, the problem be- 



