MARKETING 221 



Marketing through local buyers. Selling to the local 

 buyer or shipper is one of the most feasible methods of 

 marketing pork open to the farmer and small producer. 

 The regular shipper is known on the market and can 

 generally secure the best prices obtainable. Also, in sell- 

 ing to the local buyer the risks from loss are lessened 

 and the trouble is far less. If there is a decline in the 

 market during transit, it is the shipper and not the grower 

 that suffers. The shipper's long experience is always 

 worth something, and the seller gets the benefit of that. 

 Thus the local buyer can frequently be used to advan- 

 tage, as the difference between the price he is able to pay 

 and the probable price one would obtain by shipping 

 direct is not sufficient to cover shrinkage, freight termi- 

 nal and commission charges, and the risks of one sort 

 and another that must be assumed. 



Shipping direct to the market. This method of mar- 

 keting has many distinct advantages, but it is accom- 

 panied by risks. By this method the producer always 

 gets the profit which might fall to the local buyer. This 

 method of marketing gives the grower a chance to learn 

 what the demands of the markets are. By learning this 

 he can more intelligently and profitably cater to the de- 

 mands of the market. He meets men from other sections 

 and profits from their experiences. He also comes to know 

 the commission men, learns the markets and obtains in- 

 formation in general, which, when applied, will assist 

 him in increasing profits. 



Co-operative shipping of swine. This method of ship- 

 ping is to be recommended and should be more exten- 

 sively practiced. By this method the profits of the ship- 



