thoB e days. I remember one time after I came to 

 California I was talking to tdtie editors of the 

 Sxmset Magazine and I said, "10,000 subscribers.* 

 Charles Field said, "You didn't really have that 

 aany, did youT" So evidently they had had their 

 problem of circulation. Of course, there were no 

 circulations like there are today. When the 

 Ladles' Home Journal went over a million It was 

 the top news In publishing. 



0ilb: Did Youth Ha^zine take advertisements? 



Oogglns: We tried to, but people don't advertise very much 

 In children's maga«ines. After all, with children 

 there's too big a gap between the desire and the 

 ability to purchase. The Curtis advertising mBXi 

 for the Saturday Evening Post told me, "When wa 

 published Jack and Jill we didn't even try to get 

 advertising; it waan't worth trying." 



Gilbs ks children's editor, was your function purely 

 to edit the magasine^ or did you also select 

 teoks? 



Cogglns: Ho, I didn't have much to say about the books as 

 a whole, except to select as serials. Perhaps I 

 was more of a managing editor than an editor 

 because I had to make up the magazine, work with 



