tK& Sdufh^na Pacific and the Sunset Managing ♦ 

 Sxinset Magazin e was owned by the Southern Pacific 

 and vas a high-grade pubXleity isedlum* Either in 

 it or in separate bdoks Jas^d would write up 

 attractive places where they owned a hotel* The 

 present Tahoe Tavern was on» ef them« They had 

 another down in San Jose, one near Honterey and 

 one in Coronado* As the transportation was 

 exclusively theirs, they could put a hotel in and 

 get all the business. And apparently James fo\ind 

 it was rather profitable to write a book about the 

 seotion they selected* He wrote about the Indian 

 co\mtry and about baskets and pottery* He was m 

 nan of a good deal of drive to him and I think a 

 certain writing ability* He wrote easily* 

 Qilbt Didn't you tell sie Joseph Henry Jackson started 



out as an editor for Sunset ? 

 Coggins: Yes, he worked on Sunset* 

 Gilb: And that he had some dispute with*** 

 Coggins: Well, it wasn't his type of thing* Jackson was 

 distinctly a literary person and Sunset wanted 

 business people* And he said, if he took a trip 

 to Los Angeles, they expected him to eooiia htmm 

 with an advertising contract* 



