BOOSSEIXBM MSD PUBLISHIHa 



0ilbl X alto wanted to ask about the book selling of 

 that pexloa titfxt after the fire* X tmderstsnd 

 aesMi booiesellers wez*e also publishers* 



Cogginai Yes* Paul Elder, when I was in the Eastt v«« 

 Ipubliahing paperbound books by Qelett Buri^ss 

 and Will Irwin^ and some of that adsohieTOus typ^ 

 of literature that they produced t and his partner ^ 

 ilhe left the business about the ti»» X eaiM here^ 

 Morgan Shepard» had started to publish a series of 

 monthly letters for ehildren called the Bird Almie 

 letters* The ehild would subseribe and would 

 reoeiye a letter every month simulating a personal 

 letter about things that should interest him* 



Oilbs That would appeal to ehildrent 



Cogginst Yesy but it didn't last. Very difficult to mtikm a 

 success of publishing out here* Onct ^^^ ^at there 

 were not enough buyers in the radius of our shipping 

 facilities* Secondly, costs were too high eoe^ered 

 to the Sast* X resMmber one of our books««we could 

 get the whole book manufactured in St* Louis for 

 what we would have to pay here to have it bound 

 in San Francisco* 



0ilbt ThB labor costs were morSf is tOsat itt 



