Ro^i»tfidn was a pepsen of pf»inelple. H« 

 published George Sterling's works* He knew that 

 he was losing money on them, but lie was willing to 

 do it because he felt that Sterling was a great poet. 



OilbJ Why did these booksellers publish? Did they do it 

 in the hope of making profit? 



Coggins: 1 don't know. Why do people like to express 

 themselves in different ways? They had been 

 buying books all their life and^ after all, there 

 was a little temptation that they might get a best 

 seller. Not having any experience, they didn't 

 knov that it might be very difficult. How Mr« Doxey, 

 who was the predecessor of Paul Blder and Con^any, 

 published Kate Douglas Wiggin's Birds' Christmas 

 Carol . It didn't sell until later \^3en Houghton 

 Mifflin took it. 



Oilb: There is more to publishing than merely producing 

 a book. 



Cogginst Yes. It's a whole process, and like everything in 

 busixiess, the most difficult part is to make it pay. 



