- 7 - 



the national org-snization of research workers pnd tcnchers In the 

 fir-ld of Horticulture. The Society vine oi-g«nized in Bontnn in 

 1903. Dr. S'anvr is the 30th ^resident and the first one to be 

 selected from Ne\7 Engla.nd. This society holds meetings prinu?i''.ly 

 v^itii the American Association for the Advancement of Science and 

 the Proceedins-G of the Society contain much of the latest informa- 

 tion of the progress of Horticultural Science'. The next meeting 

 v'ill be in Richmonci, Virginia, in December, 193^- 



A Messapcc from th e N. Y. & N. E. Arple Ins ti tute 



This is the first of a series of topics (by Wallace I. 

 He^ie) rith :^egard to the work of the New York & New England Apple 

 Iristitute, Inc. 



"In find that few fruit gro'^ers of Massachusetts know 

 what is .-oing on in this merchandising program which the New York 

 & Nevj England Aople Institute, Inc.J.s trying to conduct," says 

 Mr. Helle. "In these brief topics I am going to point out some 

 of the important things which can and must be done to make our in- 

 dustry a more thriving one than it is at the present time. 



First, I have been v/or.'zirig in close connection with some 

 of the independent grocers' associti.tions in the New England States. 

 Recently, I attended a meeting, of the Cape Cod Grocers' Associa- 

 tion at Hyannis, Mass. and I understand that these grocers are 

 unable to get any real nice apples in that territory. I wish 

 someone would get in touch "'ith tne -president of the Association 

 and take care of that area. I think a lot of business can be done 

 dovm there on apples. 



A good many complaints have been received in this office 

 with regard to bruised o.pples, but I find that the arples are 

 bruised after they leave the farm. Be as careful as you can and 

 see that the apples reach the market in the 'pink of condition. ' 

 Pack them "'ell so that they will be attractive to the consumer. 

 A good many cheap apples from the South and West are coming in at 

 the present time but "'e have to face thin competition v/ith a better 

 pack and with more attractive displays. 



I find that goo d fruit, prortjrly displayed, v/ill sell in 

 any store. All of you have retail outlets. 3e sure to get 

 your dealer to displa.y his apples in the same mianner that he ivould 

 display his oranges. 'The National Apple a Day Sale' is to be 

 conducted during the week of January 29th to February 5th. I am 

 contacting the officials of the most prominent chains and inde- 

 pendent outlets to back up this sale. I will very much appreciate 

 any suggestions the growers care to offer. ^ 



Items from. H e re and Th ere 



After 33 years of service in the New York State Agricul- 

 tural Experiment Station, U. P. Hedrick retired as Director, 

 January 15 . His successor is P. J. Pa.rrott who has served as 

 Station Entomologist for many years. 



The United States cra.nberry crop totalled 725,500 barrels 

 in 1937, com.pared with 50^-,300 ba.rrels in^ 1936 and 5S9, 220 barrels 

 5-year average from I92S to 1932. The crop last fall is the larg- 

 est on record. The Massachusetts c^op amounted to U-g5 , 000 barrels, 

 Ke-"' Jersey l6o,000, Wisconsin II5, OOO', V/asT-.ington 21,000, and 

 Oregon ^,R00. 



