-6- 



straln. He also caysj that the cull question will cettle Itcelf 

 v/hen our northeastern p-rovjerc are ready to amend our r;rading lawG 

 to cepa.rate all apples into k gradea, - Fmcy, U.S.No.l, Utility 

 and CuIIl;, making' it a iniodemeanor to mix buy one grade ^-'ith an- 

 other, either up or dov-m. To do thio vould, of courne, require 

 every grower to grade rigidly. The legal ctatuc of cuch a require- 

 ment is utill very much in doubt. 



A ctivities of the F. S.C.C. Mr. Saxon Clarh reports as follows 

 concerning the federal apple purchase progran for New England. 

 "Figures for Connecticut and Rliode Island are not exact as the apple 

 purchase program was not handled from this office. 



Massachusetts 321,^^-10 bushels or k&k cars 

 Llaine 6,^00 " " 10 " 



New Hampshire 16,215 " " 37 " 



Vermont 2,k-6k " " „_A_ " 



Totals ?^,3S9 " " 325 " 



Connecticut J,l& cars 



Rhode Island 25 " 



By Counties in Massachusetts: 



Middlesex 176,007 bushels Norfolk 6,563 bushels 



Worcester 50,223 " Essex 1,932 



Ham.ioden 4g,l62 " Bristol 1,567 

 Hampshire 23,^16 " Plymouth 1,^70 " " 

 Franklin 12,035 " 

 It is impossible at this tir.e to give the number of groovers partici- 

 pating in this program. Eighty percent of the fruit went outside of 

 Nev/ England, mostly to the southern states - Lousiana, Florida, Ala- 

 bama, Mississippi, Georgia, North and South Carolina and Tennessee.'' 



G- oing Down. The annuel per- capita consumption of apples fis fresh 

 fruit by the American public is strikingly shown by the following 

 figures: 



Year Per Capi ta Con s umptio n 



1900 >iO lbs. 



1910 51 " 



1920 i|-i|.5 " 



1930 ^3 " 



1935 27 " 



1940 ? " 



On the other hand, the oonsum.ption of California oranges, 

 Texas grapefruit, pej'.ches, lemons, peprs, cherries, Hawaiian nme- 

 apple snct bpnan.'.s is increasing. Trum.an Nold of Lawren>?e, K;\*u'.as 

 says: "It is no easy Job the apple men face. Their com^5 tirors 

 have been organized for a longer time, and have learned hcv tr op- 

 erate on a. broader, more comprehensive base. V/ithout except iun, 

 the most successful ventures have follov/ed these steps. 1. G-eiting 

 and keeping the grov/ers so'' d on the necessity for uni"':ed rctln", 

 2. Rigid cent .'j1 of the oi"f-grades. 3. Planning a steady mai"<: oing 

 throughout the sea^iC/n. They havo- fou.nd it impossible to pl.^y 'I'/'.e 

 market. i^. Llaking sure that urifoi'in supplies are a.vail;-'ble .h: o-'gh- 

 out the entire selling season, : rd making sure they reach the even- 

 tual consumer in the best possibl ■ condition. 5. Then advertising 

 to the wholesaler, to the grocer and to the public. " 



