-A- 



That Z/i.fo of all acivortislng in the U. S. last year had 

 to do with Food? The amount spent on food advertising^ 

 $91,000,000, \ihE the greatest spent by any industry. The Cali- 

 fornia Fruit Growers' Exchange has just increased its orange 

 advertising fee to 70 per box to yield .$2,500,000 for this season's 

 advertising program. 



That an apple mag^^ot fly has been knowi to live as long 

 as 103 days? The average life in laboratory cages, according to 

 Philip Carman of the Conn. Agr . Exp. Sta. is 41 da^^-s. The period 

 of emergence in Connecticut in 194-0 was 55 days, June 23 to Aug. 22. 



Last Call f or Apple Show ?]zhibits 



Entries for the I.I.F.G.A. Apple Show to be staged in Wor- 

 cester, Jan. 8-10 are coming in very slowly. Not more than half 

 enough fruit is in sight for a good show. The time is short. 

 Let's make the show a credit to the apple industry. If you've 

 mislaid the original announcement with list of classes, full de- 

 tails may be obtained from Secretary V', R. Cole. 



Apple Committee will Co n fer in V/ashington January 6 & 7 



The national Apple Planning Committee, of which John 

 Chandler of Sterling Junction is a member, and a limited number 

 of Extension representatives v/ill meet in Washington, January 

 6 and 7 to consider matters of interest to the apple industry, 

 including steps v;hich may be taken in connection v.ith tiie 194-1 

 crop. 



Feeding Cull Apples to Dairy Cows 



This is the title of a talk to be given by J. G. Archi- 

 bald of the State College at the afternoon session of fruit 

 growers in Y/orcester, Thursday, January 9. This tali-; will be 

 of interest to fruit growers and dairymen alike. Dairy cows 

 provide an excellent local r^iarket for low grade fruit. 



Jelly Samples Given "Blindfold Test." 



Seven different kinds of unlabelled fruit jelly, mostly 

 plum, made by Mrs. F. A. V'/augh, were sampled and rated by I4. mem- 

 bers of the State College Staff a fev; days ago. Three of the 

 jellies were made from Icnovm varieties of plums, — Burbank, Santa 

 Rosa, and American Mirabelle. Two were of seedlings being tested 

 in the College Orchard. The other two v^ere Beach Plum and a 

 Choke Cherry-Apple combination. Strangely enough, one of the 

 seedling varieties (BB7), not deemed worthy of a variety name 

 and on the verge of being discarded, v/as voted best. Five in- 

 dividuals placed it 1st and four others 2nd. The Buroank jelly 

 took 2nd place. This test seems to suggest that certain fruits 

 may possess real merit from a jelly standpoint even though they 

 are quite worthless to eat out of hand. The Beach Plum, which 

 happened to rate 3rd with the above testers, is a good illus- 

 tration. 



