

F->.r-i-.I^TT TT '' T T 



November 23, 1943 



Prepared by the Fruit Projjram Committee 

 of the Extension Service 



17. H. Thies, Extension Horticulturist 



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Contents 



Good Advice on Apple ;iark:eting 



/inter Injury to Grape Vines 

 Do You Know? 

 Ilovie Films Available at il.S.C. 



eport on the Boysenberry 

 Correcting Magnesium Deficiency 

 Questions and Answers on Apple Price Ceilings 



GO OD ADVICE ON APPLE I-IARKETIN G 



The follov^ing statement comes from John Chandler, Sterling apple grower 

 and Executive Secretary of the National Apple Institutes "At the risk of being 

 called visionary, your Secretary vdshes to make a suggestions which he believes 

 will prove practical in the long run. 



The combination of a very short apple crop, a greatly accelerated demand, 

 and the preclusion by the apple price ceilings of realizing higher prices for 

 fine packs is tending to discourage careful grading and packing. At the same 

 time, the definite and substantial periodic mark-ups in the ceiling regulations 

 are tempting growers to v;ithhold their apples until the last possible moment. 

 Unfortunately both of these practices are working against the years of work which 

 all of us have put into building a greater demand for apples. If there are per- 

 iods during which the housewife cannot buy apples at all, and if, v;hen she can 

 get them, they are not of the quality, size or condition she wants, her thoughts 

 will turn to other foods and v/e will have crossed a good customer from our list. 

 By the sai.ie token, the store manager, the distributor and all those who depend 

 on regular supplies of apples will lose their interest in our product in some 

 degree. 



Would it not be better if v/e all undertake to supply our usual trade 

 with a normal supply of properly packed apples? This ivill mean some financial 

 sacrifice. Yes. But let us remember that we are experiencing an extraordinary 

 year, in v;hich most of us can earn a fair profit, even if v;e pack and sell in the 



Issued by the Extension Service in furtherance of Acts of Hay 8 and June 30, 

 1914, Vi/illard A. Ilunson, director, Ilassachusetts State College, United States 

 Department of Agriculture, and County Extension Services cooperating. 



