-5- 



for a ^recnh.juso trial. 



"Spraying on folia^^e in tho groenhoups is the test for injurious- 

 ness. If it is not injurious, v.-e troat r ea seed cjid plant then. The ahemcal 

 is cxpiissd- in the scil to very tou^h c>.'nuitions tending to destroy it. If 

 it Gucceoc's in protecting p''.a seeds, it definitely has pr-omise and ,;^C3S then 

 to the field. It is given one year''s field testing at our research farm, 

 using a wide variety of plants and diseases - apple scab, apple rust, t'Omato 

 and celery leaf spots, and rose diseases, Sometines the chemical 'blovv's-up'- 

 in the field. After one year's field research, it is ready for trial by 

 farraers, and by tho third season it is ready for sale and large scale use* 

 Even then, nationwide experience with it will develop 'bugs' that will have 

 to be irOiied out as experience develops," 



It pays to- place C-o^d Mcin tosh in Cold Storage, The advantage of cold 

 "storage "over coZ.ion storage is ~11 iiiu'it'ratod in those quotations froia 

 rocont Special Apple Market Reports: Octooer 17, "Llany Mcintosh offerings 

 are not cold storage and are very ripe^ Tii«so are still selling nearly 

 75 cents bolov; equivalent ^rade of cold s'corage." October 22, "Hard 

 Fancy cold storage Mcintosh ronain in greates^t dernLX,d," October 24, 

 "All cc--ur.on storage fruit sh'Owing condition ripe, soiling mostly ,75- 

 1.00 below like grade of hard cold storage stcck," 



COI'IDITION OF .4?P,LES IN FSTAIL STORES, 



A survey of retail s tores in Columbus, Ohio, was made by P. C, 

 Graiidall of Ohio State University duriiig the winter of 1940-41 to detominc 

 tho actual condition of apples offered to consumers. The results cf this 

 survey, published in Bulletin No, 35 of the National Apple Institute are so 

 timely that they are reprinted here for the readers of Fruit I-Iotos, They 

 suggest one reason why the o.insumption of apples fell from 44 pounds per 

 capita in 1920 to 32 pounds per capita in 1940. FollT/ving is a part of the 

 above report,, "The survey v;as to determine v.hat was the actual condition 

 of apples as thoy v/oro offered to coxisuir.crs in a cross-s&ction of retail 

 stores daring the past wintt-r* The cityj, tho stores, and tne apples are 

 tjrpical; there is every reason to believe tlic findings arc illustrative of 

 a 5itua.tion -..■hich exists generally across the country, 



"Tho average housewife purchases fruit on appearance and past 

 experience. Since condition plays such an inportsjit part in appearojice, it 

 may be assumed that condition plays the saiae i:.iportant role in consuiacr 

 demand. This paper is the report of a survey made on the Columbus a.pple 

 market during tho v/inter- of 1940-41, It was ma^de to detoixiine tlie actual 

 amount of coohanical drxiage present on tjie apples as they are displayed to 

 the consuiaero The data were collected by maiing a store-to-store canvass. 

 Both large ?aid small, chtdn ana inde;jondent st -res were included in the 

 survey, Tho study v/as made over a period of ti:ae running from the latter 

 part of November until the middle of Arril, At eachsbore the fruit in the 



