IIO SOME SALESMEN AND OTHERS. 



sale he once made, he does admit it was 

 true. 



" What was your secret in selling 

 cigars ? " 



" Simply doing the best I know how. 

 Telling the truth about my goods, so that 

 the customer knew it was the truth, and 

 letting the price do the rest." 



And there you have the "Colonel." 

 There was no secret in his way of doing 

 business, and since he will not talk about 

 himself, let us hear what he has to say in 

 a general way. 



"A large dry goods merchant out in 

 Chicago used to say to his traveling 

 men : ' Keep down your expenses. 

 Remember that a cigar goes a long way.' 



" This may or may not be true in 

 the dry goods business," continued the 

 " Colonel." " In the cigar trade the giv- 

 ing of a cigar cuts no figure. It could not 

 by any possible means bring about a 

 friendly feeling between buyer and sales- 

 man. If the cigar is good, and your 



