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Marketinp success is largely a matter of attitude. Let 

 your customers see a positive attitude; make it clear that you 

 appreciate their business. 



But simply rcacliing out to potential customers is not 

 enough - you must have something to offer. That "something" 

 should be a "good" product. Don't forget that a "good" product 

 is not limited to the physical product itself, but includes an 

 assortment of services that are involved in the sale of the 

 physical product. Some specific examples will help to illustrate 

 this point. 



-have products available in reasonably abundant quantities 

 and of "good" condition. Incidentally, it is very important 

 to judge quality from the customer point of view. For 

 example, many shoppers think that a Mcintosh or Red Delicious 

 apple must be solid red to be of "good" quality, and that 

 tomatoes should be uniformly red and perfectly round, and 

 that "good" sweet corn must be bi-color. Growers, of 

 course know that those characteristics are not exactly- 

 necessary to a "good" product but, until customer attitudes 

 and preferences have changed, they will not be completely 

 satisfied unless those conditions are met. 



-make sure your equipment and facilities used in selling the 

 product are clean and wel 1 -appearing . 



-provide adequate supervision and orderly handling of cus- 

 tomers from the parking area to the checking out area. 



-use signs generously to: 



1. lay out policies and regulations 



2. post prices, etc. 



3. give directions to product locations, to the check- 

 out area, etc. 



And remember, signs are one part of the image that a business 

 projects to customers; make certain that your signs represent 

 you well. 



-in handling customers be sure to give the impression that you 

 really want to satisfy them with your product. 



For pick-your-own operators there are some additional consider- 

 ations. Surveys of 'pick-your-own customers indicate that they 

 appreciate the availability of toilet facilities, that ready-picked 

 fruit and/or other crops for sale adds variety and convenience 

 that is appreciated by pickers, and a special area provided for 

 children (playground and/or picking area) will enable pickers with 

 children to be more relaxed, and will help to avoid conflicts witli 



