-13- 



operations. Also explore .ill possible opportunities for free 

 publicity via press releases, feature articles, public service 

 broadcasts, etc. Some other suggestions that might bear con- 

 sideration are - 



- consider preparing a "standing ad", that is ready to be 

 used, before the marketing season. During the harvest 

 period it is often difficult to find time to prepare an 

 ad, but that could be just what is needed during the time 

 of surplus supplies. Having an ad prepared in advance 

 might, under those circumstances, be very helpful. 



- consider special promotions such as a strawberry festival, 

 a cherry pie baking contest, a corn roast, an apple festi- 

 val , etc. 



- print up hand-out materials on the handling and preparation 

 of the commodities you sell, with recipes. 



- use telephone recorded information on prices, hours of 

 business, etc. , when the volume of telephone inquiries is 

 high. 



The fourth suggestion offered, then, is - 



4 . Promote your business adequately 



Recapping the suggestions offered - 



- get to know your customers and extend your business to 

 them 



- provide all customers with a "good" product 



- set prices realistically and with conviction 



- promote your business 



To be sure, the preceding discussion is a brief and simpli- 

 fied treatment of the subject of marketing. Much has been omitted 

 and of the suggestions offered, most could be discussed in much 

 greater detail. However, it was not the intent of this article 

 to "dot all of the i's and cross all of the t's" with respect to 

 marketing, but rather, to briefly review some of the important 

 considerations for a successful marketing program. Serious atten- 

 tion to the suggestions offered should help most growers to develop 

 a more effective and, therefore, more profitable marketing program 

 for their operation. 



