MIGROSSAIMO 



m 



1/a 



Aus 



nafurqerechtem 



Anbau 



Full-page advertisement by Migros Supermarket (largest Swiss grocery chain) in the Tages 

 Anzeiger, the largest daily newspaper in Switzerland. Text reads: Apple growing for the 

 Migros-Sano program is regularly brought under close scrutiny. This assures an early 

 knowledge of pests. And gives us the opportunity, to eliminate the problem with mild 

 treatments and lower doses. For the benefit of nature and the environment! You can 

 recognize apples from Migros-Sano-Production by this [orange and green] symbol: ["Aus 

 naturgerechtem Anbau" = from agriculture which is fair to nature]. 



Luckily for European growers, apple maggot 

 and plum curculio are not (yet) present, and 

 therefore both are quarantine pests. 



IPM: Moving Forward 



A major difference in Europeem apple IPM 

 (known as IP or Integrated Production, encom- 

 passing more than just pest management) from 

 that in the USA is that since at least three 

 decades ago, the orchard working group of the 



International Organization of Biological Con- 

 trol (lOBC, Western European section) has 

 taken a lead role in development and implemen- 

 tation of provisional treatment thresholds for 

 the region, which now are fairly consistent 

 among different countries. These thresholds 

 first allowed reduction in use of broad-spectrum 

 insecticides, which now have been replaced 

 largely with more selective materials, resulting 

 in a double benefit to predators and parasites, 

 especially phytoseiid predatory mites. The 



24 



Fruit Notes, Summer, 1994 



