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APPLE MARKETING (An interesting analysis of the apple marketing situation is heire 

 presented by Fred E. Cole, Extension Marketing Specialist. His conclusions 

 covering a 25-year period deserve careful study.) 



A GROVffiR SURVEY OF SELLING METHODS 



Fifty-two questionnaires were sent to the directors of the Massachusetts Fruit 

 Grovrers Association and Red Apple Club members. Forty-six replies were received 

 and tabulated. The following two tables show the different sales methods used and 

 the extent of use of each method as reported by these growers for their 19ii8 crop. 

 These crops varied in size from 3 20 bushels to 75,000 bushels and averaged to be 

 12,Li96 bushels. 



Method of Sale (Arranged in order of Amount) 



3lt.O % delivered to commission merchajit for sale growers' account. 

 ti,7 t' delivered country storage for sale by storage operator, 

 6.7 % sold to large chain stores — delivered their warehouse. 

 6.0 % sold to consumer over roadside stand. 



5.5 % sold - other. 



^.3 % sold to consumers from storage or packing shed. 



^.3 % sold to peddlers from packing shed or storage, 



^.1 % delivered to city storage for sale by commission merchant. 



U.2 % sold to manufacturer of apple juice, apple cider or vinegar, 



2.7 % sold to baking concerns. 



2.6 % sold to consumers, "gift" packages, parcel post or express, 

 2.5 % sold to retail stores at the store. 



2"«l' % sold to country point buyers - delivered to buyer at orchard, 



1,5 1^ sold outright to storage operators. 



1.5 % sold to retail store, from packing house or storage. 



l.U % sold to roadside stands operated by others. 



1.3 % sold to consumers at their homes in town or city. 



1.0 ^ sold to consumers as apple juice or cider. 

 .6 % sold to consumers who picked them up - drops, 

 ,6 % sold to slice rs, canners, freezers or other processors, 

 .5 f' sold to large chains — delivered their retail store. 

 .5 /*' sold as juice or cider to retail stores or other wholesale. 



Method of Sale (Arranged in order of Number of Users) 



29 $ sold to consumers from storage or packing shed. 



27 r sold to manufacturer of apple juice, apple cider or vinegar. 



2^ % sold to peddlers from packing shed or storage, 



19 % delivered to commission merchant for sale growers' account, 



TH f, sold to consumer over roadside stand, 



17 % sold to consumers, "gift" packages, parcel post or express, 



10 % sold to retail stores at the store, 



Ip ^ sold to roadside stands operated by others. 



Ix % sold to large chain stores — delivered their warehouse, 



11 % sold to consumers as apple juice or cider. 



•15 % sold to retail store, from packing house or storage. 



