-3- 

 llethod of Sale (Arranged in order of Number of Users) (continued) 



9 i, delivered to city storage for sale by commission merchant. 

 7? % sold to consumers at their homes in tovm or city. 

 ~F % delivered country storage for sale by storage operator, 

 ""H % sold to country point buyers-delivered to buyer at orchard. 

 "Z % sold to baking concerns, 



~T % sold to large chains — delivered their retail store. 

 "3" % sold outright to storage operators. 



"T % sold as juice or cider to retail stores or other wholesale. 

 ~f % sold - other.- 



"TI % sold to slicers, canners, freezers or other processors, 

 "TI % sold to consumers who picked them up — drops. 

 T % sold to consumers at factories or other places of employment. 



PTARTIHG PRICES OF MCINTOSH APPLES 



The £5l£^i?S. P£ice for the season is established in large part by the size of 

 the crop and th& buying power of consumers. 



Mr. Edvdn" C. Stillwell gave the following factors as important in est ablishing 

 price for p erishable commodities in a talk at the Cranberry Llarketing Conference 

 on r.arch iT af Wareham: (1) Supply, (2) Quality, (3) Nature of the product, vfhether 

 basic or luxury, (U) Extent of consumer acceptance, (5) Supply and price of comple- 

 mentary products, (6) Supply and price of competing products, (7) Degree of sales 

 orgmization within the industry, (8) 'Ahether or not the trade made money in the 

 previous season, (9) Current, old crop prices, (10) General buying power. 



Mr. Stillwell explained the item of "supply" covered place and availability 

 of supply as v;fell as quantity. He also stated that "quality" had particular 

 reference to the quality available to consumers. He made no attempt to list his 

 factors in order of importance. In fact, he stated that different factors would 

 have different values in different years. 



The October 15 price is used as a "starting price" of the storage season in 

 these studies of apple marketing. This is the price arrived at after 3 or U weeks 

 of trading in the harvest period. 



The following table shows: (l) October 1? Mcintosh price for U.S. Fancy 2 l/2" 

 and up in dollarsj (2) Total L^assachiisetts apple productian;..in. term's of. the 1938 

 crop. 1938 equals 100. ; 



