-It- 

 starting ?<holesale Price of Mcintosh in Boston on October 15, 

 over 25-year period, — I92I4 to 19U8 



Oct. 15 Mass. Apple 



Mcintosh Price Production 

 Year U. S. Fancy Index 



2 1/2 up 1938 = 100 



192U 2.87 95.0 



1925 2.62 92.2 



1926 3.00 123.8 



1927 2.50 7U.6 



1928 3.75 81.3 



1929 2.87 73.0 



1930 1.87 131.7 



1931 2.12 51.5 



1932 1.25 117. U 



1933 1.25 116.8 



193U 1.87 50.9 



1935 1.37 85.8 



1936 2.00 61.5 



1937 1.17 12U.U 



1938 2.00 100.0 



1939 .92 132.7 

 I9U0 1.50 115.2 

 19U1 1.80 116.7 

 19U2 1.37 159.5 

 19U3 3.12 IOI4.5 

 19UU 2.87 lli5.U 

 19ii5 n.35 21.8 

 19U6 3.75 93.8 

 19U7 3.00 13U.ii 

 19ii8 2.87 102.9 



SELLING PLANS FOR VxClNTOSH APPLES FOR 19U 9 



Six hundred sixty-nine thousand bushels (669,000) of stored Mcintosh sold for 

 less money in 19U7-U8 than five hundred eighty thousand (580,000) bushels of stored 

 Mcintosh brought in 19U8-U9. 



A study of the marketing season for tvrenty-five years beginning with 192U and 

 ending with 19U8 shows several important things for Mcintosh prices. 

 (1) All twenty-five years were different. (2) 19U7 had the greatest loss in 

 selling price between October 15 and March 15 ($3.00 ~ |>2.37). (3) 19U8 had the 

 greatest gain in selling price between October 15 and March 15 (-!i>2.87 — *U.50). 



It may be safe to assume that every year is different. That it would be rare 

 indeed if all of the factors entering into price would be the same in any tv;o years. 

 A careful study of the factors in play in September, 19ii9, would seem to be in 

 order. A very careful watch of what happens in the retail stores and over the 

 roadside stands during the price-testing harvest period ought to be of help. 



