- 7 - 



EVERY EFFORT MDE TO INCREASE APPLE SALES HELPS EVERYCTE SELLING APPLES 



With normal supply and a low price, MORE SALES EFFORT is clearly in 

 order to get this apple deal off dead-center and headed in the right direction. 



Eleven 



Weeks 



previous to 

 Labor Day 



V.rk. 



(August) 



Vfeeks 19U9 

 "5 67H02 

 13,918 



Apple Receipts - Bushels 

 Faneuil Hall Market - Poston 

 Weeks between Aug. 1 - Oct. 20, 19l9-19U2 



(September) 1 



17,6U9 

 19,831 

 19,023 



7,309 

 5,886 



11,608 

 19,010 

 lit, 868 



IWT 

 6,210 



9,320 



10,915 

 16,702 



1911^ 1911^ i9ira 



k7^22 i47H^ lUTT^^ 



h,9hh 8,707 16,9U8 



13 



5,617 

 ,269 

 7,909 



8,ii05 



11,U13 



9,17li 



7n<:e. follow-1 

 ing Labor .2 

 Day '.Veek 3 

 (September) h 

 (October) 5 



38,792 



21,938 

 39,716 

 31,566 

 27,253 

 27,951 



2h,2li2 

 26,193 

 27,137 

 21;, 821 

 39,896 



16,739 

 16,253 

 16,751 

 23,6lU 

 21,190 



13,150 

 15,515 



9,67U 

 10,92U 



7, 1^80 



22,703 

 20,191 

 32,117 



Labor Day wk. 26,172 21,306 15,581; 12,559 10,987 21;, 932 



26,1;67 

 23,7U2 

 16,935 

 19,651 

 11;, 510 



19l;3 

 ll3I^ 

 10,038 



21,971 

 21,119 

 15,050 



21,l;i;9 



22,095 

 33,352 

 29,716 



23,1;59 

 22,661 



19l;2 

 2l;89l4 



27280 



31906 



1;1;732 



"32117^ 



1;25U1 

 1;5760 



29031 

 32961 

 22977 



5. A IviAJOR PROBLHI CF DISTRIBUTION (September 29, 19l;9) 



I visited the excellent display of the apple industry in the 

 Massachusetts Building at the Eastern States Exposition last week. Thousands of 

 people visited this exhibition, sometimes 3,000 people an hour. An orchard, a 

 packing house, a cider press, a roadside stand and a kitchen featured the produc- 

 tion, handling, processing and utilization of commercial apples. Those who saw 

 the exhibit were increasingly aware of apples. The large quantity of apples and 

 cider sold, testifies to the latent desire of many people for apples. 



The most frequent question heard airiong the visitors was a despairing inquiry 

 "'vVHERE CAN I GET APPLES LIKE THESE?" 



Having in mind the good crop of fine quality apples being harvested v/ith the 

 picking exceeding earlier estimates, the apparently overstocked markets, and the 

 current low price, such a query seemed the last straw. And yet, there it is. 

 Apples, apples everyivhere and not a one to eatl 



Most growers with large orchards have been in the habit of placing all of their 

 apples in vfholesale channels - the same channels used by growers in surplus produc- 

 ing states. They have used their time and energy in taking care of the harvesting 

 and preparation for shipment. Shipments have been made to large wholesale markets 

 to the west and south in direct competition i\dth fruit from other areas in order to 

 better local returns. Mcintosh can meet much of the competition but costs of trans- 

 portation are high - even higher now than several years ago. The low price is 

 general. 



