- 9 - 



Rate of movement of a crop has a particular reference to the physical 

 disappearance of that crop. Any rate may be judged against a previous rate , an 

 average rate , or a desired rate . It has to do with balancing the supply over the 

 season — adjusting the physical movement of the crop to the number and kind of 

 sales outlets, and periods of maximum and restricted consumer acceptance. The 

 rate of movement is testimony to the correctness of price and the adequacy of the 

 sales effort . 



The rate of movement of the crop during the last year or tvro and over the last 

 five years might well be used as a guide. 



At the bottom . of this sheet are four such guides. 



1. Average out of storage movement for Jiclntosh for the last five years. 



2. Gut of storage movement for 19ii7. 



3. Out of storage movement for 19h8. 



U. The Mcintosh storage line which might represent a desired out of storage 

 movement as a base. It is something like a home to-vm which is 

 described as a place you are away from. The Mcintosh storage line 

 offers such a base to be "at" or away from as good judgaent dicta t es. . 



The Mcintosh storage line has several points. 



1. It starts on October 15 — the storage reporting date of maximum 

 storage . 



2. It progresses at two vreek intervals corresponding to the storage report, 



3. It terminates on March 1 when most agree that Kclntosh should be sold, 

 vath a S% provision for the choice lots to be sold in March. 



The Mcintosh storage line is an attempt to provide a base to judge rate of 

 movement and in turn correctness of price and the adequacy of the sales effort . 

 Percentages are all computed on the October 1$ amount as a base. 



Out of Storage Movement - Mcintosh - "Boston Area" 

 19U7-19Uti - Average of the Last 5 Years 

 And a Suggested j.lcIntQsh Storage Line 

 Expressed as Percentage of the Oct. 15 Stored Supply 

 Remaining in Storage at Specified Dates 



The suggested 

 19h7 19h8 Average Mcintosh 



last 5 years Storage Line 



