THE MCINTCSH SELLIIIG JOB, 1950, '.TITH C0:?FARISCrJ3 



On January 1^ , 1950, the Special Apple Market Report listed Mcintosh holdings 

 in cold storage, Boston area, Massachusetts as ii76,627 bushels. 



More people have enjoyed apples this year than for several years. The 

 selling effort by growers and the trade has moved mere apples (771,i;22 bushels) 

 betvreen October 15, 19l;9 and January 15, 1950 from storage in the Boston area than 

 were moved in the entire storage season in all but one of the last 15 years. The 

 exception was in the 19U14-U5 season when the October 15 holdings were 890,000 

 bushels. 



The application of the cut of storage movement in bushels .-of- the 'years. 19l[t-u5 

 and 19l;7-l48, to the amount of Mcintosh apples on hand, Boston area January 15, 

 1950, may be interesting as a pace setter for the rest of this season. 



Storage Holdings, Mcintosh 

 Boston Area, Massachusetts 

 (Bushels out of storage in i9iili-U5 and 19U7-i+8 

 for each storage period, in parentheses) 

 -Thousands of Bushels- 

 Applying the Out of Storage 

 movement of 19hii-ii5 and 

 19l47-l;8 to the Jan. 15 amount, 

 1950, we get the follomng 

 set ->f figures. 



Jan. 15 

 Feb. 1 

 ?eb. 15 

 March 1 

 March 15 

 April 1 



On Hand 



19^7-^8 



season 



315 



2i;2 (73) 

 205 (37) 

 163 (U2) 

 117 ih6) 

 66 (51) 



19liii-ii5 

 movement 



1^76(1/15/50) 



iiOl 

 3hS 

 29h 

 2li8 



195 



19h7-hQ 

 movement 



176(1/15/50) 



li03 



366 



32U 



278 



227 



From the loregomg data, it is very apparent that if Mcintosh apples move out 

 of storage ne faster during the next few vreeks than during the 19li;-i45 and 19i47-l;8 

 seasons, April 1 will find a large volume still unsold. 



— Frederick E. Cole 



A HU!.1AN APPROACH TO DISTRIBUTION 



''^"^y people have commented on the damage to apples in 

 retail stores. The man on the produce counter has been criticized for the poor 

 condition of apples. Handling in the stores has been blamed for poor sales and 

 poor returns It is comr.cnly stated that the retail store is the weakest spot in 

 the distribution system as far as handling is concerned. 



