- 7 - 



3. Having apples on display at all places where food is usually sold and 

 many other places where displays can be seen and purchasing made easy. 



1|. Using publicity to call attention to the fact that apple s are available 

 again, the crop is good and that there is an ample supply. Using 

 advertising to state v;here they can be bought. 



5. Having a price that is competitive v;-ith other foods and looks appealing 

 for the kind, quality and condition of apples offered for sale. 



Roadside stands and orchard salesrooms provide an opportunity to display 

 apples and offer them for sale. Rides into the country are enjoyable as fall 

 colors and harvest time make the country attractive. Consumers can see, smell 

 and touch the apples on the harvest time rides. Roadside stands and orchard 

 salesrooms provide consumers vd.th an opportunity to get apples at their best - 

 tree ripened, free of bruises, crisp, juicy and v;ith full aroma. 



These things combine into making roadside stands and orchard salesrooms a 

 happy combination v;hich fits into the grovrars' needs for building apple sales 

 quickly and substantially to a volume consistent with the size of the crop. 



All sales outlets benefit from the increased demand for apples built in part 

 by country sales, 



Consuners benefit by having and using more apples of tree-ripened, orchard 

 fresh quality. 



Grovrers benefit by increased sales of apples, a higher rate of consumption, a 

 more healthy demand for the rest of the apple marketing period, and incidentally, 

 by getting for a short time, for a part of the crop, a taste of the margin betvraen 

 the wholesale and retail price. 



I'.ake sure that signs are easy to read by a passing motorist and help to 

 create a desire to buy apples. Arc advance signs far enough away? Be sure that 

 the appearance of the stand or sales building implies quality - tasty, flavorsome 

 products of good eating, Buildings neat, clean and painted. It's food 

 you're selling. 



Do all you can to make stopping and parking convenient and safe. Have the 

 selling area easy on high heels - smooth, level, easy steps and safe. 



Have readable price signs on the apples. Use the signs to help tell the 

 apple story. People are interested to know v;hat variety they are buying and its 

 special use. Have "Eating apples" in eatable condition; "apples for pies" in 

 apple pie condition; "apples for the table" attractive; "apples for salads" crisp 

 and juicy; "apples for special desserts" free of unnecessary waste; "apples for 

 the children" kid size and appealing; "apples for lunch" good to eat out of hand. 



Have each package consistent in quality and in size. (This means, just the 

 same on the bottom and in the middle, as on the top.) Make sales easily, quickly, 

 not rushed, but ^7ith little waiting. Make change correctly. Settle complaints 

 q'oickly and satisfactorily. Give samples freely. The kids are frequently your 

 best salesmen. 



