- i] - 



Ilakc sure the custoners knov; ivho you are, v;here you are located and hoinr to 

 tell thc-ir friends T,rhcre to find you - in fact, how. to cone back to you themselves 

 v^hen they want more. Customers like to talk to the grower. This is a pleasure 

 trip to the country, too, you knov:. The women vrould love to have some of the 

 recipes used by ilrs. Orchardist, 



I;ake sure the sales area is well lighted - not glary but light enough to 

 see the quality you are offering. Do T;hat is necessary to get the purchases into 

 the car safely and conveniently. ;!ore than half, probably nore than three- 

 quarters of your business, v/ill be to, "repeat" customers. I.Iake sure they want 

 to come backl Be sure that displays are attractive and customers can see apples , 

 not just boxes. 



Roadside stands and orchard salesrooms can make a good apple year better. 

 Start early, build carefully, make friends for apples. 



— F. E. Cole 



-;;- -;s- -x- ■>> -;;- -;;- -;<- ■)!• •«• * -is- •;;- -j;- -;;- -;r- -«- -jf -;<• -;;- 



RED APPLE CLUB — This is the 5th and probably the last year of our unique 

 fraternity. The Red Apple Club. Ilembership is based on meeting three 

 requirements as regards freedom from blemishes, grade and yield. Any 

 commercial grower v;ho feels that he has a chance to qualify should contact 

 his County Agricultural Agent immediately and ask for an official inspec- 

 tion. 



I'- -iJ -!!- -;;- -5!- i^ ^ ■;<--!!• -»• -;<• ^r -si- ^/c ^.t -ii- -i^ -is- -;;■ 

 DO YOU llAVE THE TEIE ? 



Scae growers say that they do not have time for marketing. 

 Let's take three figures: 



1. apples, :J1.20 a bushel, 3^ a lb . at the farm. 



2. U lbs. for 290 at retailT TlT^^ a lb . 



3. 10,000 bushels of apples. 



If the grower could add just l/2^ a lb. to his return on the 10,000 bushels, 

 how much v^ould it be? 



LET'S FIGURE IT OUT — 



10,000 bu. at IiO lbs. per bushel = 1+00,000 lbs. 

 1/2(4 per lb. = <^2000. 



NOW FOR THE TH'-IE ~ 



If he spent 8 hours a day, 5 days a vreek for 5 months to get that l/2(i 

 more per lb., hov; much vrould he get per hour? 



8 hrs. a day x 5 days = ItO hrs. x 20 v;eeks = 800 hrs. 



C2000 divided by 800 hrs. = '4.2. 50 an hour, for all 800 hrs.l 



Surely, if he has other things to do, -.vhich earn more per hour, he does not 

 have the time. HOj' DOES THIS FIT YOU? 



~ F. E. Cole 



